\n<\/em><\/h2>\n
“The message is conveyed in a natural way by a story with real characters that come out of their employees and customers, and fictitious created in script” <\/em>Nelson Enohata<\/p>\n Concept: <\/strong>the Organization of a Storytelling project allows the construction of memory, of history and of the identity of the persons and institutions.\u00a0In a company the Storytelling should be done in a language in which employees can understand the transmitted message, avoiding technical terms that may be unknown to the vast majority.<\/p>\n How to apply<\/strong>: there are several ways to apply Storytellin<\/a>g in an institution. Here at B2 we take the day to perform the action. The idea was to put together a book with stories and memories of our employees: the first step was a story told by the mothers, according to a story told by the children and the third the Declaration of father’s day.<\/p>\n Subject matter expert:<\/strong><\/p>\n Understand the true meaning of Storytelling Storytelling means the Act of telling a story, is an English word that is related to a narrative and sets the ability to tell stories. Is a methodology that uses a combination of management processes and techniques of narratives to create or enhance the communication of a person, […]<\/p>\n","protected":false},"author":1,"featured_media":19657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"acf":[],"_links":{"self":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts\/21002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/comments?post=21002"}],"version-history":[{"count":0,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts\/21002\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/media\/19657"}],"wp:attachment":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/media?parent=21002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/categories?post=21002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/tags?post=21002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/em>Storytelling means the Act of telling a story, is an English word that is related to a narrative and sets the ability to tell stories. Is a methodology that uses a combination of management processes and techniques of narratives to create or enhance the communication of a person, brand or company.<\/p>\n![\"Paul](\"https:\/\/b2midia.com.br\/new\/wp-content\/uploads\/2016\/08\/Martha-Terenzzo-300x200.jpg\" "\\"\\"")
<\/a>Martha Terenzzo is Inova 360 Director and founder of the first Office of Storytelling in Brazil Storytellers Brand ‘n’ Fiction<\/a><\/span><\/span><\/p>","protected":false},"excerpt":{"rendered":"