{"id":22136,"date":"2022-08-02T10:30:17","date_gmt":"2022-08-02T13:30:17","guid":{"rendered":"https:\/\/b2midia.com.br\/?p=22136"},"modified":"2024-08-28T14:07:21","modified_gmt":"2024-08-28T17:07:21","slug":"conheca-mais-vantagens-do-digital-signage","status":"publish","type":"post","link":"https:\/\/b2midia.com.br\/en\/conheca-mais-vantagens-do-digital-signage\/","title":{"rendered":"Discover more advantages of digital signage"},"content":{"rendered":"<p>In our retail posts it is very common to talk about the news that the market brings us and their advantages, this is because technological trends are being increasingly used and have become common in various points of sale, after all, they were developed with the aim of to bring several benefits to your store.<\/p>\n<p>But little is said about other advantages besides <strong>reduced campaign costs, dynamism in advertising and reach of a wider audience<\/strong>. Invest in digital signage (<em>digital signage<\/em>) brings much more to the consumer and your store, in addition to strengthening the image and adding value.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Check out the different benefits and advantages that this technology brings to the market:<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22154 aligncenter\" src=\"https:\/\/uwex.b2midia.com.br\/wp-content\/uploads\/2023\/07\/tap.png\" alt=\"\" width=\"96\" height=\"96\" title=\"\"><\/strong><\/p>\n<p><strong>Possibility of interaction:<\/strong> With these solutions, bringing interactivity to the day-to-day operations of stores is possible and much easier. Today, there are different types of <a href=\"https:\/\/b2midia.com.br\/en\/reconhecimento-facial-conheca-mais\/\" target=\"_blank\" rel=\"noopener noreferrer\">artificial intelligence<\/a> on the market that can be added to your <a href=\"https:\/\/b2midia.com.br\/en\/categoria\/varejo\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital showcase or totem<\/a>. For consumers, finding this type of activity is very positive.<strong>\u00a0<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22148 aligncenter\" src=\"https:\/\/uwex.b2midia.com.br\/wp-content\/uploads\/2023\/07\/behaviour.png\" alt=\"\" width=\"97\" height=\"97\" title=\"\"><\/strong><\/p>\n<p><strong>Audience entertainment:<\/strong> Use the <em>digital signage<\/em> as a way of entertaining consumers, it improves the experience by reducing the feeling of waiting and contributing to a more pleasant shopping journey. But, don&#039;t just think of it as entertainment for a while while you&#039;re waiting, explore this function in various parts of the store.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22157 aligncenter\" src=\"https:\/\/uwex.b2midia.com.br\/wp-content\/uploads\/2023\/07\/user.png\" alt=\"\" width=\"100\" height=\"100\" title=\"\"><\/strong><\/p>\n<p><strong>Different content, different audiences:<\/strong> We know that changing campaigns on a digital platform is much faster and more agile, which is why it is simpler to shape signage to be faithful to different audiences. Take franchises for example, despite selling the same product, the target audience may vary depending on the region where the store is located. By segmenting and differentiating your signage, the chances of campaigns being assertive increase, best of all remotely.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-22151 aligncenter\" src=\"https:\/\/uwex.b2midia.com.br\/wp-content\/uploads\/2023\/07\/like-1.png\" alt=\"\" width=\"109\" height=\"109\" title=\"\"><\/strong><\/p>\n<p><strong>Utilities for the customer:<\/strong> Remember that dynamism is the keyword for your solution <em>digital signage<\/em>So, how about varying the campaigns with important information about the store and products, this can be extremely important for your customer, making the purchase more empathetic and faster.<\/p>\n<p>&nbsp;<\/p>\n<p>For these and other reasons that the <em>digital signage<\/em> has gained notoriety and importance for the business world, mainly because it allows us to customize and shape them according to the retail segment. <a href=\"https:\/\/b2midia.com.br\/en\/categoria\/varejo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Learn more about these solutions.<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Em nossos posts de varejo \u00e9 muito comum falarmos sobre as novidades que o mercado nos traz e suas vantagens, isso porque as tend\u00eancias tecnol\u00f3gicas est\u00e3o sendo cada vez mais utilizadas e se tornaram comum em diversos pontos de vendas, afinal, elas foram desenvolvidas com o intuito de trazer diversos benef\u00edcios a sua loja. Mas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":22138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-22136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-varejo"],"acf":[],"_links":{"self":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts\/22136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/comments?post=22136"}],"version-history":[{"count":1,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts\/22136\/revisions"}],"predecessor-version":[{"id":31276,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts\/22136\/revisions\/31276"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/media\/22138"}],"wp:attachment":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/media?parent=22136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/categories?post=22136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/tags?post=22136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}