{"id":23249,"date":"2021-12-14T14:20:05","date_gmt":"2021-12-14T17:20:05","guid":{"rendered":"https:\/\/b2midia.com.br\/?p=23249"},"modified":"2021-12-14T14:20:05","modified_gmt":"2021-12-14T17:20:05","slug":"como-montar-um-plano-de-comunicacao-interna","status":"publish","type":"post","link":"https:\/\/b2midia.com.br\/en\/como-montar-um-plano-de-comunicacao-interna\/","title":{"rendered":"Internal communication plan: How to prepare it?"},"content":{"rendered":"

What is the internal communication plan for next year?<\/span><\/h2>\n

It is a fact that the last year was unusual for the entire world population given the COVID-19 pandemic and despite requiring the market to be quick to keep up with changes, many companies are still understanding their adaptation process in the face of the current situation, which has been extending longer than we would like.<\/p>\n

This moment has been a great challenge for all areas of the company and internal communication is no different, it also had to adapt and develop, amidst the events, a CI plan that could maintain performance.<\/p>\n

Regardless of the size of the company, they all felt and suffered the impacts of the migration of several employees to a work model previously unexplored by many, the home office. And although each organization created its own strategy, one thing was unanimous: 100% digital communication channels<\/strong><\/a>. Ambev, for example, which has over 30 thousand employees and an exclusive team for CI, had to invest in a mix of channels fully adapted to online, leaving aside its programming of in-person events and printed communication.<\/p>\n

But there is no point in having different CI platforms, for in-person or online use, if the planning is not structured.<\/p>\n

And that's why B2 M\u00eddia wants to help you in this mission of developing a complete internal communications plan. Below we have separated important steps for creating this plan, but remember, it is not like a cake recipe, because although some \u201cingredients\u201d are present in all cases, each company must adapt according to its scenario. Let's go?<\/p>\n

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\"\"Budget: <\/b>The budget is what defines the possibilities for working on communication in your company. How much does the CI area have available on a monthly\/annual basis? Where has this budget been invested? It is very important to assess whether investments have achieved significant results and perhaps it is time to adjust the sails on the boat.<\/p>\n

The credibility that the area has with management is a very important factor in achieving a budget or improving one that already exists. <\/span>Here in this post<\/b><\/a> We talked a little about strategies to achieve this.<\/span><\/p>\n

The next tax cycle will soon begin for most companies, so start organizing yourself financially for next year!<\/p>\n

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\"\"Diagnosis: <\/span><\/span><\/b><\/span>This is the stage where the reason for applying the <\/span>action plan <\/b>and they can be diverse, change in organizational culture<\/a> or climate, quality of life at work, eliminate pedestrian radio, change the brand concept, work on the mission, vision and values, engage employees, etc.<\/span> Here are two important parts to this diagnosis:\u00a0<\/span><\/p>\n

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