That the employee experience<\/a> it needs to be implemented in an assertive and beneficial way for everyone, you probably already know, and this is also a subject for another article, We are living in the \u201cAge of Influencers\u201d, where according to affinity, representation, posture and charisma, one person can only suggest so many others. Why would this be different in your company?<\/p>\n With an exquisite ability to relate to various people, every company has at least one influencer, who has an accessible, pleasant and charismatic way of communicating and is therefore able to reach co-workers with ease.<\/p>\n His positions and his friendliness make him heard, and able to influence the conversations around him, listening to opinions and suggestions, seeing reactions, understanding current issues and even promoting them. It will not always be all of these things at once, but in general terms, some of these characteristics should be present in whoever is chosen for this \u201crole\u201d, although it is common for this \u201cposition\u201d to be occupied naturally, rather than selected. .<\/p>\n By believing and understanding that the service offered by the company is really good, this influential employee will be convinced to make his colleagues also have this impression. Pawn radio will happen anyway, so why not use it to your advantage?<\/p>\n \u201cThey are essential both in the entrepreneurial brand and in the internal issue of engagement. Nothing like employees to promote our products, especially in this pandemic scenario, and take this to the external public\u201d, says Ang\u00e9lica Rodrigues, Employee Experience coordinator at Air Liquide.<\/p>\n Combined with a good Internal communication<\/a> that talks, explains and values what the employees themselves produce and carry out so that they understand the greatness of their services provided, this will be an effective way to boost your business. At the beginning of this year, we had the pleasure of speaking with Amanda Vergara, Communications Assistant at Royal Canin, an organization that applies this tactic with its internal audience, click here to watch.<\/a><\/p>\n <\/p>\n Employer branding is a marketing strategy that aims to encourage a positive perception of your brand in the market, only through employees. In other words, having one (or more) internal influencer who encourages their co-workers to be even more part of the organization's culture, will result in several employees understanding and promoting the company to everyone around them.<\/p>\n The fact is that human capital drives the corporate world, and no matter how perfect your Social Media team is, there is nothing more likely to drive good impressions than a worker who appreciates the place and what they work with.<\/p>","protected":false},"excerpt":{"rendered":" Seus colaboradores conhecem o seu produto? Em muitos momentos, nos pegamos presos ao movimento de prezarmos por apenas um dos grupos envolvidos com a empresa: os clientes. Seus comportamentos, impress\u00f5es e experi\u00eancias, possuem significado e valor, mas a verdade \u00e9 que tamb\u00e9m existe outro nicho que deve ser levado em considera\u00e7\u00e3o: os colaboradores. influenciadores Que […]<\/p>\n","protected":false},"author":1,"featured_media":26671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-26667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicacao-interna"],"acf":[],"_links":{"self":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts\/26667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/comments?post=26667"}],"version-history":[{"count":0,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts\/26667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/media\/26671"}],"wp:attachment":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/media?parent=26667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/categories?post=26667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/tags?post=26667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nhowever, today, the focus is on showing the importance of these people and their ability to make your business successful.<\/p>\nInternal influencers: get to know them<\/h2>\n
How can they help your business? influencers<\/span><\/h2>\n
Nothing less than employer branding INFLUENCERS<\/span><\/h2>\n
![\"influenciadores\"](\"https:\/\/uwex.b2midia.com.br\/wp-content\/uploads\/2023\/07\/BLOG-43.png\" "\\"\\"")
<\/p>\n