{"id":27556,"date":"2023-04-17T10:00:36","date_gmt":"2023-04-17T13:00:36","guid":{"rendered":"https:\/\/b2midia.com.br\/?p=27556"},"modified":"2023-04-17T10:00:36","modified_gmt":"2023-04-17T13:00:36","slug":"comunicacao-interna-eficaz-com-a-tv-corporativa-case-de-sucesso-atlas-copco","status":"publish","type":"post","link":"https:\/\/b2midia.com.br\/en\/comunicacao-interna-eficaz-com-a-tv-corporativa-case-de-sucesso-atlas-copco\/","title":{"rendered":"Effective internal communication with Corporate TV \u2013 Atlas Copco success story"},"content":{"rendered":"

On 02\/23\/23 a major event took place at the Atlas Copco Group to celebrate the company's 150 years of history and <\/span>so that he <\/span>reached all employees in Brazil and Latin America, the Swedish multinational <\/span>counted on the help of internal communication, <\/span>Corporate TV <\/b><\/a>It is <\/span>Corporate Application<\/b><\/a>, from B2 M\u00eddia.\u00a0<\/span><\/h3>\n
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Find out more about the strategy used at the event:<\/span><\/p>\n

\"Comunica\u00e7\u00e3o<\/p>\n

In 2023 the <\/span>Atlas Copco Group<\/b> reached the 150-year mark and, as not all companies can achieve a feat like this, the company decided to hold a big event <\/span>Online,<\/span><\/i> to celebrate with your employees.<\/span><\/p>\n

To help us tell this great success story, we invited Giovanna Caliope, a member of Atlas Copco's internal communications team, who is one of those responsible for managing the content of these channels there:<\/span><\/p>\n

\"\"<\/p>\n

\u201cIt's not every year that a company reaches 150 years old, so we wanted to do something really big, that would catch people's attention, for this special date! <\/span><\/i>
\n<\/span><\/i>
\n<\/span><\/i>The event itself here in Brazil was a Live with our vice-president of the holding, broadcast to all our units in Brazil, Mexico, Argentina, Peru and Chile. We wanted to stop everyone to thank them for their commitment and work, making this date a great milestone.<\/span><\/i><\/p>\n

In addition to Live, we also had a celebration in all locations with space decoration, cake and special gifts.\u00a0<\/span><\/i><\/p>\n

Our goal was for everyone to stop and watch and celebrate together, for everyone to feel included.\u00a0 <\/span><\/i>This was the big driver of the event.\u201d, <\/span><\/i>explains Giovanna Caliope<\/span><\/p>\n

According to Giovanna, with regard to <\/span>Live<\/span><\/i>, the initial idea was to hold a video conference on some event platform based on <\/span>streaming<\/span><\/i>, however, they realized that this alone would not be enough to reach all the different profiles of people who are part of the organization, since, in Brazil, the group has more than 1,500 workers, with around 30% of them in operational sectors and with little access to company computers or emails, so they could not leave this very important group of people out of this action.<\/span>\"\"<\/p>\n

The challenge was set: Make the event content not only attract attention and engage employees, but also reach 100% of them.<\/span><\/p>\n

It was then that the Atlas Copco Group's internal communications team needed to enter the scene even more and act strategically, realizing that the ideal solution would be in the use of communication channels. <\/span>Corporate TV<\/b><\/a> It is <\/span>Corporate App<\/b><\/a> that the company already had with B2 M\u00eddia, and they got it right!\u00a0<\/span><\/p>\n

Currently, the Atlas Copco Group has approximately four dozen points of Corporate TV<\/a>, strategically distributed across 9 different units throughout the national territory, in addition to the Corporate App<\/a> which is available to all employees and has an average monthly reach of 70% for the entire company.\"\"<\/span><\/p>\n

Such channels were essential in disseminating information before and after the event, keeping employees from all sectors and units aligned regarding event news. It was through the union of these two internal communication platforms that it was possible to reach everyone.<\/span><\/p>\n

\"\"<\/span><\/i><\/p>\n

A <\/span>live<\/span><\/i> celebration presented throughout Brazil and also Mexico, Argentina, Peru and Chile, took place through a third party production, contracted and managed by the Atlas Copco Group, generating a restricted link on YouTube.<\/span><\/p>\n

This link was inserted by the internal communications team into the communication system. Corporate TV<\/a> It is Corporate App<\/a> of B2 M\u00eddia and then a schedule was made in the system so that the conventional programming of the channels would be automatically paused and automatically replaced by the <\/span>streaming<\/span><\/i> of the event, minutes before its start<\/span>
\n<\/span>
\n<\/span> B2 M\u00eddia: Giovanna, what was the process of programming the B2 M\u00eddia system like?<\/span>
\n<\/span>
\n<\/span> Giovanna Caliope: <\/span>\u201cI found it calm. I spoke with the B2 M\u00eddia technical support team who shared with me a very simple step-by-step guide. I didn't have any difficulties. As we had never done it before, there was that fear of 'is it really going to work?!', but we saw that it worked really well!\u201d<\/span><\/i><\/p>\n

What's more, according to Giovanna's feedback, the channels <\/span>still ended up having an increase in the perception of relevance and interest in the contents on the part of employees, that is, in addition to achieving the main objective of using the channel to allow the 150th anniversary event to reach everyone, there was some gain in channel engagement rate with internal communication.<\/span><\/p>\n

Check out below the best parts of the chat we had with Giovanna Calliope, from the Atlas Copco Group's communications team, about this entire experience:\u00a0<\/span><\/p>\n

https:\/\/b2midia.com.br\/wp-content\/uploads\/2023\/04\/Entrevista-Atlas-Copco-TV-Corporativa.mp4<\/a><\/video><\/div>\n

Do like the Atlas Copco Group, and make your internal communication even more relevant with our solutions Corporate TV (Digital Wall)<\/a> It is Corporate App<\/a> and discover the countless benefits of being a B2 M\u00eddia customer!<\/span><\/p>\n

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If you don't already have one <\/span>Corporate TV<\/span><\/a> in your company, or if you already have one, but want to know our differences, <\/span>contact us<\/span><\/a> right now and come and be part of the group of most satisfied customers in Brazil!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

No dia 23\/02\/23 aconteceu no Grupo Atlas Copco um grande evento em comemora\u00e7\u00e3o aos 150 anos de hist\u00f3ria da empresa e para que ele chegasse a todos os colaboradores do Brasil e Am\u00e9rica Latina, a multinacional sueca contou com o aux\u00edlio da comunica\u00e7\u00e3o interna, TV Corporativa e Aplicativo Corporativo, da B2 M\u00eddia.\u00a0 Saiba mais sobre […]<\/p>\n","protected":false},"author":1,"featured_media":27656,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[297],"tags":[],"class_list":["post-27556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tv-corporativa"],"acf":[],"_links":{"self":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts\/27556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/comments?post=27556"}],"version-history":[{"count":0,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/posts\/27556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/media\/27656"}],"wp:attachment":[{"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/media?parent=27556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/categories?post=27556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2midia.com.br\/en\/wp-json\/wp\/v2\/tags?post=27556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}