{"id":6931,"date":"2018-07-04T09:50:20","date_gmt":"2018-07-04T09:50:20","guid":{"rendered":"https:\/\/b2midia.com.br\/new\/?p=6931"},"modified":"2018-07-04T09:50:20","modified_gmt":"2018-07-04T09:50:20","slug":"approach-dicionario-corporativo","status":"publish","type":"post","link":"https:\/\/b2midia.com.br\/es\/approach-dicionario-corporativo\/","title":{"rendered":"Diccionario corporativo: enfoque"},"content":{"rendered":"<h2><span style=\"color: #808080;\">\u00bfSabes qu\u00e9 significa el t\u00e9rmino \u201cenfoque\u201d?<\/span><\/h2>\n<p><!--more--><\/p>\n<p><strong>Acercarse <\/strong>significa acercamiento y en el mundo de la comunicaci\u00f3n y el marketing es el t\u00e9rmino que utilizan los profesionales para referirse a la t\u00e9cnica de acercamiento que utilizan en un anuncio o campa\u00f1a, es decir, la estrategia o gancho que adoptaron para lograr el objetivo. Cuando el contenido es m\u00e1s t\u00e9cnico el enfoque se inclina hacia el lado racional, mientras que en contenidos que se centran en la persuasi\u00f3n se recurre al lado emocional o humor\u00edstico.<\/p>\n<p>La expresi\u00f3n tambi\u00e9n se utiliza como jerga corporativa para mostrar relaciones cercanas.<\/p>\n<h3>Consulte otros t\u00e9rminos relevantes en nuestro\u00a0<a href=\"https:\/\/b2midia.com.br\/es\/new\/pt\/category\/dicionario-corporativo\/\">Diccionario corporativo.<\/a><\/h3>\n<p>&nbsp;\t\t<\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfSabes qu\u00e9 significa el t\u00e9rmino \u201cenfoque\u201d?<\/p>","protected":false},"author":1,"featured_media":18700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,36],"tags":[],"class_list":["post-6931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporativo","category-rh"],"acf":[],"_links":{"self":[{"href":"https:\/\/b2midia.com.br\/es\/wp-json\/wp\/v2\/posts\/6931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/b2midia.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b2midia.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/es\/wp-json\/wp\/v2\/comments?post=6931"}],"version-history":[{"count":0,"href":"https:\/\/b2midia.com.br\/es\/wp-json\/wp\/v2\/posts\/6931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b2midia.com.br\/es\/wp-json\/wp\/v2\/media\/18700"}],"wp:attachment":[{"href":"https:\/\/b2midia.com.br\/es\/wp-json\/wp\/v2\/media?parent=6931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b2midia.com.br\/es\/wp-json\/wp\/v2\/categories?post=6931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b2midia.com.br\/es\/wp-json\/wp\/v2\/tags?post=6931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}