What does your Spotify or YouTube history say about you? IMPLANTATION
The truth is that the music we consume says much more about our personality and the moments we are going through than we really imagine. This ancient resource has already become intrinsic and essential in our lives, even as a way of expressing our feelings, or trying to forget them. On a sad day, you can play in a slower and calmer song, or in a very lively one, but the fact is that audio is a powerful tool that works subconsciously in the human brain, causing us to be influenced and perhaps without even realizing it. IMPLANTATION
And what does this have to do with customers? implantation
Depending on your perspective, almost anything. Our behavior is shaped by our experiences and as soon as a customer enters a store, their experience It starts with the place and the consequences are organic: if it's a pleasant environment, he'll definitely come back. Now think about how strategically using music could help this consumer's loyalty, how much a corporate radio would influence them.
In practice, in a clearer way… implantation
For this implementation process, it is essential that you know your target audience, after all, companies that choose the right music tend to become more successful. Think of a SPA or a beauty clinic, what music would you choose to make these places more profitable?
And the right answer is: calmer and lighter music brings good results to this type of commerce, in addition to giving the impression that the time spent in the place was longer than the reality.
Now thinking about markets, it is recommended to use faster and more upbeat music so that the customer passes through the store more quickly. This may seem negative to many entrepreneurs, but in this type of business, employees would serve more people in the shortest amount of time, and the amount spent would remain the same, that is, the customer would buy the same things, but at a greater speed, which would facilitate the flow of service.
Research carried out by Adrian North, PhD in music psychology, in an English restaurant indicated that customers spent an average of 2 pounds more per person when they listened to classical music instead of pop.
Now check out these tips… implantation
To implement a good corporate radio in your store:
- Define your target audience, how you would like them to behave (example: spending more time in the store), and then choose songs based on that.
- Try to align the needs of your audience with those of your employees, after all, good music playing during work hours can make you more relaxed and well done, even being a tactic for your Internal communication which can even be enhanced through a Corporate APP also.
- Hire experts in customer experience, or in corporate radio. This will make your deployment more likely to be successful.
- Don't forget that processes result in mistakes and successes, and these are parameters of what we should or shouldn't continue doing.
And what are the advantages of this implementation?
The arrival of songs in your store in a strategic and studied way will result in:
- More attractiveness
- More influence on the time customers spend in your store
- It will make your customer experience more interesting
- You can improve the performance of your employees
The set of all these tips we gave will make you different, and it is a fact that this is very important nowadays, after all, what you sell, anyone can sell, but as you sell, it can be a decisive factor in making a choice.
Here at B2, our Digital Showcase/Mural solutions have a system that allows the function of adding musical playlists, where you can choose them (but always in MP3 format), and they will act as a “soundtrack” for the content displayed on the screen. Too much, right? How about testing this product? for free right now?
