You, as a leader or employee aware of the importance of health and well-being, can take advantage of the month of August to address a relevant and essential topic: “Golden August”. This campaign aims to promote awareness about the importance of breastfeeding and its benefits for the health of the mother and baby. Incorporating this theme into the company's internal communication is a valuable opportunity to encourage actions that support the health and comfort of all employees who are mothers or want to be.
Check out this article about what “Golden August” is, the importance of addressing this topic and tips for actions in internal communication.
Internal communication is a powerful tool for disseminating relevant information and promoting awareness among employees. By addressing Golden August in the company's internal communication channels, you can reach a large number of people, helping them understand the relevance of breastfeeding and encouraging the creation of an environment that supports mothers and their choices.
By sharing information about the benefits of breastfeeding, the challenges mothers face during this time, and the company's role in supporting them, you will be creating a more empathetic and welcoming work environment. Additionally, internal communication can be a way to offer support and resources to help mothers who want to continue breastfeeding even after returning to work.
Action tips to address “Golden August” in the company:
1. Real Stories:
Ask mothers who managed to balance breastfeeding and work to share what their experience was like and what challenges they faced. After collecting the testimonials, transmit them through the Corporate TV. These real stories can inspire other mothers and show that it is possible to find solutions to make this period easier.
2. Visual campaign:
Use the Corporate App to send a message, calling on employees to wear a piece of clothing or some accessory in gold or yellow on a specific day for internal action. You can also use the color gold in visual elements in the company, such as posters, banners or themed emails. This will draw employees' attention to “Golden August” and reinforce the message of support for breastfeeding.
3. Information and awareness:
Use the Corporate TV and the Corporate App to share information about the benefits of breastfeeding for the health of the baby and mother. Also include data on exclusive breastfeeding in the first six months of the baby's life, as recommended by the World Health Organization (WHO).
To help you create an even more complete campaign, we have prepared an animation that is available for free, which you can download here in this article and promote on your channels.
If you don't already have one Corporate TV in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
