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Equipe debatendo a cultura organizacional da empresa
19/09/2024

Como fortalecer a cultura organizacional na sua empresa

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15/08/2023

Yellow September in the company

Yellow September is an awareness campaign about suicide prevention created by the Center for the Valorization of Life. Talking about this topic in internal communication is essential to promoting a culture of care and empathy in your company. 

See in this article the meaning of Yellow September, understand why it is crucial to address this topic in your company and learn some practical tips for actions using corporate TV and the corporate App.

The campaign aims to break taboos around mental health, share information and offer support to those who are going through difficult times. 

Addressing Yellow September within the company through internal communications not only promotes mental health awareness, but also creates an environment of support and empathy. This can make a significant difference in the lives of employees, building a healthier and more positive workplace.

With this in mind, we have put together some action tips to apply to internal communication, with the help of Corporate TV It is Corporate App.

Stock Tips Using Corporate TV and Corporate App.

1. Awareness Campaign: Create impactful messages about the importance of mental health and suicide prevention. Use the Corporate TV to display stories of overcoming and information on how to seek help. Furthermore, to further enrich your action, we created an animation that can be downloaded for free using the form below.

2. Virtual Lectures: Organize webinars or virtual lectures with psychologists or mental health experts. They can offer valuable insights into how to deal with stress and anxiety.

3. Awareness Videos: Produce short videos that address the warning signs of emotional distress and how to offer support to colleagues. These videos can be shared both on Corporate TV as in Corporate App.

4. Accessible Features: Make support resources, such as helplines and mindfulness apps, available through Corporate app. If you are a B2 Mídia customer, you can also offer a support channel through the “Contact Us” functionality, including the anonymous sending option.

The administrator of this channel can retransmit received messages with a surrogate name, ensuring sender confidentiality. Within this channel, employees have the freedom to share their concerns and seek guidance anonymously, ensuring that their identities remain protected.

Companies that have a Corporate TV integrated into the app They also have the opportunity to maximize the reach of this communication center. By inserting a statement into the Corporate TV, containing a QR Code direct to this center, employees can be easily directed to the “Contact Us” channel on app, ensuring an effective connection between the team and available support resources.

5. Sharing Experiences: Encourage employees to share their stories of overcoming or strategies for taking care of their mental health. These experiences can be shared through Corporate TV or in Corporate App.

Harness the power of Corporate TV It is Corporate App to create a space for awareness and support during Yellow September. By addressing this topic, we are creating a more empathetic and supportive work environment. Together, we can help everyone feel understood, supported and encouraged to seek help when needed. And remember, the free animation you're making available will be an incredible way to share knowledge and resources with all your employees. Let's make a difference this Yellow September!

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10/08/2023

Golden August: How to celebrate in your company?

You, as a leader or employee aware of the importance of health and well-being, can take advantage of the month of August to address a relevant and essential topic: “Golden August”. This campaign aims to promote awareness about the importance of breastfeeding and its benefits for the health of the mother and baby. Incorporating this theme into the company's internal communication is a valuable opportunity to encourage actions that support the health and comfort of all employees who are mothers or want to be.

Check out this article about what “Golden August” is, the importance of addressing this topic and tips for actions in internal communication.

Internal communication is a powerful tool for disseminating relevant information and promoting awareness among employees. By addressing Golden August in the company's internal communication channels, you can reach a large number of people, helping them understand the relevance of breastfeeding and encouraging the creation of an environment that supports mothers and their choices.

By sharing information about the benefits of breastfeeding, the challenges mothers face during this time, and the company's role in supporting them, you will be creating a more empathetic and welcoming work environment. Additionally, internal communication can be a way to offer support and resources to help mothers who want to continue breastfeeding even after returning to work.

Action tips to address “Golden August” in the company:

1. Real Stories:

Ask mothers who managed to balance breastfeeding and work to share what their experience was like and what challenges they faced. After collecting the testimonials, transmit them through the Corporate TV. These real stories can inspire other mothers and show that it is possible to find solutions to make this period easier.

2. Visual campaign:

Use the Corporate App to send a message, calling on employees to wear a piece of clothing or some accessory in gold or yellow on a specific day for internal action. You can also use the color gold in visual elements in the company, such as posters, banners or themed emails. This will draw employees' attention to “Golden August” and reinforce the message of support for breastfeeding.

3. Information and awareness:

Use the Corporate TV and the Corporate App to share information about the benefits of breastfeeding for the health of the baby and mother. Also include data on exclusive breastfeeding in the first six months of the baby's life, as recommended by the World Health Organization (WHO).

To help you create an even more complete campaign, we have prepared an animation that is available for free, which you can download here in this article and promote on your channels.


If you don't already have one Corporate TV in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!

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