Como fortalecer a cultura organizacional na sua empresa
The Potential of Artificial Intelligence in Internal Communication
Artificial intelligence (AI) has stood out as a promising technology in several sectors, and internal communication is no exception. In the area of internal communication, AI can be a powerful ally, helping your organization improve efficiency and productivity.
Check out in this article what artificial intelligence is, its application in internal communication and examples of AI tools that your company can adopt to obtain significant benefits.
Also known as AI, Artificial Intelligence refers to the ability of a machine or system to imitate human intelligence. It involves the development of algorithms and computer programs capable of performing tasks that normally require human intelligence, such as speech recognition, natural language processing, machine learning, and decision making.
Therefore, artificial intelligence (AI) has a significant impact on your organization's internal communication. It offers several opportunities and challenges to improve efficiency, collaboration and information dissemination within the company.
Discover below the benefits of applying Artificial Intelligence in internal communication:
1. Automated content generation
AI can be used to automatically generate content for Corporate TV and the Corporate App. For example, AI algorithms can create text, images, and videos based on provided parameters and guidelines. This speeds up the content production process and allows the delivery of relevant and updated information efficiently.
2. Task automation
AI can automate repetitive and routine tasks such as sending emails, scheduling meetings, screening resumes, and generating reports. This allows employees to focus on more strategic and higher-value activities, increasing team productivity.
3. Virtual Assistant (Chatbots)
Artificial intelligence technology has the ability to be used in the creation of chatbots, which are virtual assistants that have programming to answer questions and provide information. This application is extremely advantageous for companies that have a considerable number of employees or teams spread across different environments, as it makes it possible to improve communication, making it more effective, and increasing team satisfaction.
4. Data analysis and insights
AI can process large volumes of data and identify relevant patterns and insights. In internal communications, this can help monitor employee engagement, identify problem areas or identify opportunities for improvement. AI algorithms can analyze employee sentiment in surveys, internal forums or even corporate social media, providing a more accurate view of the organizational climate.
Now that you know some of the countless benefits of applying Artificial Intelligence to your work routine, we have put together a list of tools that you can use to further optimize your internal communication.
Discover 6 tools Artificial intelligence:
1. ChatGPT.ai
ChatGPT is a natural language model developed by OpenAI. It uses advanced artificial intelligence techniques to understand and generate responses in human language. ChatGPT is capable of responding to questions and commands in natural language, offering intelligent and natural responses.
When using ChatGPT in internal communication, there are several benefits. Firstly, it provides quick and accurate answers to employees’ questions and doubts. This can help optimize the flow of internal communication, avoiding delays and improving the effectiveness of information exchanges.
Additionally, ChatGPT can assist in content creation. It can generate ideas, suggestions and even assist in writing documents and communications. This can save employees time and effort, making it easier to produce quality content.
2. Midjourney.ai
This is an additional alternative that can prove valuable in improving your communication strategy and creating engaging content. MidJourney offers a variety of features, such as a responsive writing system and the ability to create custom images to enrich your posts across different business channels.
3. Beautiful.ai
Beautiful.ai is an online platform for creating visually impactful presentations. With its variety of smart slide templates, you can create professional presentations in just a few minutes, even for users without advanced skills. This tool is extremely useful for internal communication in companies, allowing the efficient creation of presentations to share ideas, project updates, performance reports, business plans and much more.
4. Fireflies.ai
Fireflies is a voice and text communication tool that uses AI to record, transcribe, search, and analyze conversations in real time. With it, it is no longer necessary to spend time making notes for future use or sharing with the team. This tool is ideal for easily sharing meeting notes and required actions, saving time creating reports and ensuring all important information is recorded. Additionally, Fireflies helps monitor team productivity, providing insights into performance and effectiveness of internal communication.
5. SpeechText.ai
Speech Text is a versatile tool to convert speech to text instantly. In addition, it has a read-aloud function, allowing access to written content for people with visual impairments. Supporting more than 30 languages, it has high accuracy, with only 3.8% error rate on the words in its dataset. It can be used to transcribe interviews, medical data, analyze conference calls, transcribe podcasts, transform audio to text, create captions, and much more.
6. Crystal Knows.ai
Crystal is an AI tool that analyzes professional profiles, offering insights into personality and behavior. Using machine learning algorithms, the platform generates detailed profiles based on social media data, public information and online behavior. She provides tips on how to communicate with each person. By using this tool, users can create personality profiles that reveal information about their communication style, tone of voice, and language preferences. This is valuable for internal communication, allowing you to better understand colleagues' communication preferences and adapt your own way of communicating accordingly.
Artificial intelligence offers countless possibilities to improve internal communication in companies. From automating tasks to personalizing communication, AI tools are revolutionizing the way we connect and interact in the workplace. By adopting these technologies, you You must consider some challenges and precautions. It is necessary to ensure the privacy and security of employee data, as well as consider the impact on organizational culture and human interaction.
If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
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Valentine's Day and Digital Signage as a solution
On June 12th, Valentine's Day is celebrated in Brazil. The date was chosen by advertiser João Dória, in 1949, aiming to boost sales in the low season. The inspiration for creating this date came from Saint Valentine's Day, celebrated on February 14th in other countries, such as the United States. The objective was to create a special date for Brazilian couples to exchange gifts and declare their love, boosting trade during this period.
Check out this article for tips on actions to take on Valentine's Day in Internal Communication (corporate) and External Communication (marketing).
Celebrating Valentine's Day in a company's internal communication can bring several benefits. This celebration promotes a more welcoming and humanized work environment, where personal relationships are recognized and valued. By incorporating this special date into internal communication, companies demonstrate care and attention to their employees, strengthening bonds between them and encouraging a positive organizational climate.
We have listed 3 tips for actions to take on Valentine's Day in internal communication:
1. Messages of Love and Recognition: Use the Corporate TV to display messages of love and recognition among employees. Encourage them to share inspiring stories about their relationships or messages of gratitude to coworkers. This action will strengthen emotional bonds and create a positive work environment.
2. Interactive Games on the Corporate App: Create interactive games related to Valentine's Day on Corporate app. Challenge employees to answer questions about romantic curiosities, the history of famous couples or notable characteristics of relationships. They can participate and compete for special prizes, increasing fun and engagement among employees.
3. Romantic Videos on Corporate TV: Show romantic and inspirational videos throughout the day on Corporate TV. It could be a selection of scenes from romantic films, declarations of love from famous people or testimonials from successful couples. This action will create a romantic and motivating atmosphere, stimulating the creativity and productivity of employees.
In the case of the retail sector, The Digital Showcase offers significant advantages, such as greater visual attraction, content flexibility, interactivity, improved customer experience and the possibility of data analysis. These advantages can boost sales, strengthen brand image and provide a more engaging and personalized shopping experience.
See below 3 actions to do on Valentine's Day in the retail sector:
1. Special Promotions: Use the Digital Showcase to display exclusive Valentine's Day promotions. Offer discounts, gifts or promotions on products related to the date. This action will attract customer attention and increase sales.
2. Interactivity: Create a Digital Showcase interactive for Valentine's Day. Allow customers to interact with the showcase, answering questions, choosing products or creating their own love story. This will increase customer engagement with the brand and products offered.
3. Love Stories: Create a love story involving your products and display it on Digital Showcase. Use images, videos and text to tell an exciting and engaging story. This will arouse customer interest and curiosity, increasing the chances of sales.
Finally, as you saw in this article, both for Internal communication (using the Corporate TV or the Corporate App), as well as in External Communication in the case of Retail (using the Digital Showcase) O Valentine's Day is a very efficient date to engage and engage your target audience, creating a themed atmosphere and providing a modern and effective way to convey relevant messages.
To help you create an even more complete campaign, we have prepared an animation that is available for free, which you can download here in this article and promote on your channels.
Remembering that, if you are already our customer, the animation is available in your account's content library, at \VDS Gallery\Videos\Commemorative date.
If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
Continue reading