Como fortalecer a cultura organizacional na sua empresa
How to celebrate Mother's Day in companies? | Tips + free animation
Check out this post for some tips on how to celebrate one of the most important dates of the year within organizations with the tips and free entertainment we provide.
Mother's Day is undoubtedly a date that needs to be included in your company's calendar of commemorative actions. Carrying out internal marketing actions to celebrate this date is the perfect opportunity to bring employees closer to the company, reinforce organizational culture and promote a pleasant atmosphere.
Furthermore, it is also a date when it is possible to involve all the company's employees in actions, strengthening internal communication and increasingly increasing employee engagement. Just use your creativity and innovate. With this in mind, we have put together some tips that you can put into practice in your company.
See the creative action tips that will help you with this celebration:
Special Mother's Day Coffee Break: Make a breakfast (or afternoon) for the employees, so they can exchange experiences on different topics. Set aside topics to be covered during the conversation, always seeking a relaxed atmosphere, after all, this moment should be fun for the company's collaborating mothers. With the help of Corporate app It is Corporate TV, you will be able to publicize event information.
Challenges: Proposing some games for your employees can make everything even more relaxed. Here are some options: Recreate an old photo with your children or record a video cooking something new to show at Corporate TV(or digital mural). Additionally, you can suggest a poll using the Corporate App to choose the best photo or video and publish it on Internal Communication channels.
“Being a mother at home is…” How about including moms who are working in the remote (or hybrid) model in the actions? Send this sentence to the collaborators to complete and then publish them on the communication channels with a photo of them at home with their children.
Company Moms: Do a survey with different questions about your personality, tastes, curiosities, for example: What do you like to do in your free time? What is your favorite color?… It is interesting that these questions have alternatives so that we can later profile these women and show their common tastes in %. Disclose the results through the company's Internal Communication channels. At the Corporate App, it is possible to display partial responses in real time, and even share them on Corporate TV.
Voucher: How about giving your employees a gift? vouchers for film and series platforms, or discounts for ordering delicious food? It's a great idea, isn't it? Remember to check the budget available for action.
Special Announcements: Create different and special content during Mother's Week, such as recommendations for films and series, beauty and self-care tips, special recipes, how to celebrate at home... There are many options and your collaborators will definitely love seeing something different and fun in Internal Communication channels of your company.
Did you like the tips? Don't forget to celebrate such an important date! Show your collaborators how important they are. Providing moments of fun is very important to further strengthen organizational culture.
We created a Mother's Day animation for you to share with employees. Download for free using the form.
If you are already our customer, the animation is available in the content library under \VDS Gallery\Videos\Commemorative date. See below how simple it is to include them in your playlist. Corporate TV:
If you don't already have one Corporate TV or one Corporate App in your company, or if you already have one but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
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Effective internal communication with Corporate TV – Atlas Copco success story
On 02/23/23 a major event took place at the Atlas Copco Group to celebrate the company's 150 years of history and so that he reached all employees in Brazil and Latin America, the Swedish multinational counted on the help of internal communication, Corporate TV It is Corporate Application, from B2 Mídia.
Find out more about the strategy used at the event:
In 2023 the Atlas Copco Group reached the 150-year mark and, as not all companies can achieve a feat like this, the company decided to hold a big event Online, to celebrate with your employees.
To help us tell this great success story, we invited Giovanna Caliope, a member of Atlas Copco's internal communications team, who is one of those responsible for managing the content of these channels there:
“It's not every year that a company reaches 150 years old, so we wanted to do something really big, that would catch people's attention, for this special date!
The event itself here in Brazil was a Live with our vice-president of the holding, broadcast to all our units in Brazil, Mexico, Argentina, Peru and Chile. We wanted to stop everyone to thank them for their commitment and work, making this date a great milestone.
In addition to Live, we also had a celebration in all locations with space decoration, cake and special gifts.
Our goal was for everyone to stop and watch and celebrate together, for everyone to feel included. This was the big driver of the event.”, explains Giovanna Caliope
According to Giovanna, with regard to Live, the initial idea was to hold a video conference on some event platform based on streaming, however, they realized that this alone would not be enough to reach all the different profiles of people who are part of the organization, since, in Brazil, the group has more than 1,500 workers, with around 30% of them in operational sectors and with little access to company computers or emails, so they could not leave this very important group of people out of this action.
The challenge was set: Make the event content not only attract attention and engage employees, but also reach 100% of them.
It was then that the Atlas Copco Group's internal communications team needed to enter the scene even more and act strategically, realizing that the ideal solution would be in the use of communication channels. Corporate TV It is Corporate App that the company already had with B2 Mídia, and they got it right!
Currently, the Atlas Copco Group has approximately four dozen points of Corporate TV, strategically distributed across 9 different units throughout the national territory, in addition to the Corporate App which is available to all employees and has an average monthly reach of 70% for the entire company.
Such channels were essential in disseminating information before and after the event, keeping employees from all sectors and units aligned regarding event news. It was through the union of these two internal communication platforms that it was possible to reach everyone.
A live celebration presented throughout Brazil and also Mexico, Argentina, Peru and Chile, took place through a third party production, contracted and managed by the Atlas Copco Group, generating a restricted link on YouTube.
This link was inserted by the internal communications team into the communication system. Corporate TV It is Corporate App of B2 Mídia and then a schedule was made in the system so that the conventional programming of the channels would be automatically paused and automatically replaced by the streaming of the event, minutes before its start
B2 Mídia: Giovanna, what was the process of programming the B2 Mídia system like?
Giovanna Caliope: “I found it calm. I spoke with the B2 Mídia technical support team who shared with me a very simple step-by-step guide. I didn't have any difficulties. As we had never done it before, there was that fear of 'is it really going to work?!', but we saw that it worked really well!”
What's more, according to Giovanna's feedback, the channels still ended up having an increase in the perception of relevance and interest in the contents on the part of employees, that is, in addition to achieving the main objective of using the channel to allow the 150th anniversary event to reach everyone, there was some gain in channel engagement rate with internal communication.
Check out below the best parts of the chat we had with Giovanna Calliope, from the Atlas Copco Group's communications team, about this entire experience:
Do like the Atlas Copco Group, and make your internal communication even more relevant with our solutions Corporate TV (Digital Wall) It is Corporate App and discover the countless benefits of being a B2 Mídia customer!
If you don't already have one Corporate TV in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
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