Como fortalecer a cultura organizacional na sua empresa
Easter in the company: How to celebrate?
The month of April is marked by Easter, which is a celebration of Jewish origin, but celebrated by most people regardless of religion.
The origin of the word Easter comes from the Latin “Pascha”, which derives from the Hebrew “Pesach/ Pesach”, which means “passage”. And it represents the freedom of the Israelite people from slavery.
Take advantage of Easter to generate engagement between company and employee.
If well explored, commemorative dates can bring great results for health actions. internal marketing and internal communication. At these times, employees are usually more willing to participate in the activities proposed by the company, which improves interaction and engagement between teams.
Check out this article for tips on how to promote Easter activities with ideas that We separated to celebrate Easter at the company.
1. Egg hunt
This type of action is very common in the face-to-face environment and can be done by companies that have 100% employees working in person. But did you know that it is also possible to do this digitally and include employees who work in a hybrid or remote format?
Just follow the steps below:
• Choose an internal communication channel, such as Corporate TV (Digital Wall) or Corporate APP, Intranet;
• Select some communications to “hide” these eggs;
• Ask employees to look for and note down which contents the hidden items are.
To encourage interaction, provide, depending on the available budget, a basket of chocolate or breakfast to give to employees who find the eggs. The rules for choosing who will be the winner can be customized as you prefer.
2. Solidarity Easter
Solidarity actions are always welcome! The tip is to create a partnership with an institution or NGO, where your company's employees can sponsor a child and present them with Easter eggs, for example. If the company has available time, invite the NGO to a video call so that it can talk about its purpose, so that employees can get to know it better. Remember to encourage employees to help, with clothes, shoes or food, this may vary depending on the institution's needs.
3. Drawing contest
How about including employees’ children in the game? Ask employees to draw their “dream Easter egg” with their children, and then send the drawings so that the communications team can upload them to the Digital Mural schedule and keep them running throughout the month of April.
4.Easter on Corporate TV
Finally, internal communication and internal marketing actions will only achieve the desired success if they are transmitted through a communication attractive, for this to happen, use and abuse the Corporate TV. Among the options for what can be done are:
- Quiz about Easter;
- Message boards;
- Messages of hope;
- Fun facts about Easter;
- And you can also download the animation we produced and are making it available for free. Download the form below and share it on your communication channels.
If you don't already have one Corporate TV (Digital Mural) in your company, or if you already have one but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
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Difference between Corporate TV and Digital Mural
Making sure everything goes smoothly and as expected is a big challenge for small and large companies. And for this to happen, it is necessary to ensure that the message is transmitted and reaches all employees.
At first, it was common to use physical murals and printed paper to achieve this objective, but with the advancement of technology, this is no longer necessary, as today we can count on digital signage solutions such as Corporate TV and the Digital Mural. During strategy planning, the question may arise as to which tool will be suitable for your type of business.
Therefore, discover in this article the main difference between Corporate TV and Digital Murals.
Physically the two tools (Corporate TV and Digital Mural) are the same. These are TVs (or professional monitors) spread out in strategic locations within the company's physical environment, which transmit internal information to employees. When used strategically, they are great allies of Internal Communication and HR to work on topics such as employer branding and the employer engagement, these subjects being increasingly relevant to the results of organizations.
But then, what is the difference between Corporate TV and Digital Murals?
At the beginning, when Corporate TV emerged, it was used to transmit content similar to open TV programming. The content was produced in a more journalistic format, which generated a higher cost in addition to taking longer to produce.
Nowadays, there are still companies that use this type of content, but they are usually used for specific events and important dates. Over time, most companies ended up opting for basing the content of its channels on a Digital Wall format.
The digital wall, in turn, has the mission of transforming communications that were previously displayed on a physical wall into more interactive communications and, consequently, facilitating understanding. Your playlist features content such as, corporate indices, notices, animated layouts and it is also possible to make use of widgets.
The platform of B2 Media for example, it has countless widgets with different themes, such as birthdays of the month, traffic information, weather, news and much more. In addition to having several integrations, which makes life much easier for those managing the channel.
Nowadays we can say that there is no longer any difference between Corporate TV and the Digital Mural, since it is possible to use the same channel to transmit both types of content.
Therefore, combining the benefits of Corporate TV, combined with the practicality of the Digital Mural, will generate effective communication that will take your internal communication to another level, reaching the attention of stakeholders and ensuring greater productivity for all areas.
If you don't already have one Corporate TV (Digital Mural) in your company, or if you already have one but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
Continue reading