Como mensurar o impacto do Digital Signage: dados que mostram resultado de verdade
4 tips for implementing a Corporate TV
Internal communication plays a crucial role in the success of any organization and one of the most powerful tools that companies have at their disposal to improve their results is Corporate TV.
Check out this article about the importance of Corporate TV in the company and four tips for the successful implementation of this tool.
A Corporate TV is one of the many possibilities that digital signage offers, and as the name suggests, they are “televisions” positioned in strategic locations within the company, with the aim of disseminating internal communication, also reaching that important portion of employees who do not have frequent access to other CI channels, generating more engagement among employees, strengthening organizational culture, promoting cash management, reducing turnover, among many other benefits, such as:
According to research carried out by the British magazine The Economist, titled “Communication barriers in the modern workplace” (Communication barriers in the modern workplace), it was noted that the lack of clear communication causes failures and problems that directly affect the delivery and health of employees, thus also affecting the company's financial results.
Therefore, we can consider that the most appropriate solution to avoid such problems is to invest in communication channels that deliver all the solutions your company needs, and use the Corporate TV It is a very efficient way to achieve these goals.
Now that you know the advantages that this powerful tool can offer you, we have prepared 4 tips so you can implement Corporate TV in your company:
1. Establish the channel’s objective
An internal communication channel without a clear and well-defined objective is unlikely to be successful, therefore, defining the objective that the Corporate TV will have in your company is certainly the most important initial step.
When defining your channel's objective, confirm that it is Of course, if really aligned with purposes and needs of the company and whether there are ability to measure results (before and after).
Don't leave aside a minimally adequate amount of time for the channel to mature within your company's ecosystem.
2. Invest in relevant and interactive programming
Without attractive content, your project is likely not to bring the expected results. For example, very long texts will not be read, so images and videos are ideal, interspersed between corporate content and information such as traffic news, weather forecasts and curiosities.
Also invest in personalized content, such as birthdays of the day and the company. Another very relevant point is the possibility of integrating your Corporate TV system with other systems in your company where certain information already exists, for example a CRM, an ERP, an Intranet, an indicator platform, among others.
O B2 Mídia software is prepared to help you with this.
3. Set suitable locations
In addition to good content, the location of the screens is a crucial point so that the Corporate TV reach the collaborator.
In general, places with so-called “forced waiting” or even common areas such as the cafeteria, coffee machine, administrative area are the most suitable, but many others may exist.
B2 Mídia offers consultancy for projects, with a local visit to help you define the locations and the ideal size of the monitors.
4. Pay attention to channel management
Choosing well-qualified professionals to assist in project management is also essential to avoid surprises in the future.
In addition to the communication area, sectors such as human resources and information technology can and should also contribute to the integration of information and the enhancement of the content displayed.
It is also interesting to allow other collaborators to suggest topics for TV. This will help with their motivation and involvement with the channel and communication in general.
A B2 Media stands out in the market for offering a complete service Corporate TV that covers all aspects, providing our customers with a 360º experience.
Starting with specialized consultancy, we suggest ideal locations, determine screen sizes and manage all logistics. Our team also takes care of the installation and offers face-to-face support throughout the country, ensuring impeccable operation.
In addition, we also offer content production and management services, ensuring that your message is delivered effectively and impactfully to all employees.
We offer a complete and comprehensive service that takes care of every detail to ensure the success of your Corporate TV in your company.
Contact us right now and come and be part of the group of most satisfied customers in Brazil!
How a Corporate App helps you consciously use your cell phone at work
In the current scenario, where technology constantly challenges the boundaries between personal and professional life, the conscious use of cell phones in the workplace has become an essential skill for employees.
Check out this article on how the Corporate APP can be an excellent tool for using your cell phone appropriately at work.
Finding effective ways to integrate the convenience of mobile devices into workplace productivity is a challenge companies face. A promising solution to this issue is the adoption of Corporate Applications, which not only offer valuable functionalities, but also encourage a more balanced and responsible use of cell phones.
The Role of the Enterprise App: Balancing Convenience and Productivity
In a world where instant communication and quick access to information are crucial, smartphones have become natural extensions of work activities. However, the challenge lies in taking advantage of mobile technology without compromising the quality of work or the attention given to tasks. In this context, the Corporate App appears as an intelligent solution.
Having a corporate app gives employees the opportunity to centralize work-related activities and communication in a single location. This not only increases efficiency but also helps you avoid unnecessary distractions. Essential information, team updates and important documents can be easily accessed, allowing employees to stay connected to their professional responsibilities while minimizing distractions from indiscriminate cell phone use.
The key to consciously using your cell phone at work is finding ways to incorporate it into your routine in a productive way. The adoption of a Corporate App offers a strategic approach to this integration, allowing employees to remain connected and efficient without compromising the quality of their work.
With that in mind, here are 4 reasons to deploy a Corporate App right now:
- 1. Centralization of Communication: One of the main factors that contributes to the excessive use of cell phones at work is the dispersion of communication across different applications and platforms. Common Corporate App, all communication can be centralized on a single platform. This reduces the need to switch between multiple apps, reducing the temptation to spend unnecessary time on your phone.
- 2. Control and Focus: By providing a dedicated space for professional communication, a Corporate App helps employees stay focused on their tasks without the distractions of personal apps. Notifications and messages are directed only to work matters, preventing the cell phone from being used for unrelated activities during working hours.
- 3. Structured and Relevant Channels: One Corporate App generally offers different channels or specific groups for discussions and interactions related to projects, teams or departments. This segmentation helps keep conversations relevant and allows employees to access only the information that is important to their roles, thus reducing time spent on non-essential content.
- 4. Asynchronous Messaging: Many apps allow for asynchronous messaging, meaning employees can send messages when it's most convenient without the pressure to respond immediately. This helps reduce the feeling of constant urgency, allowing employees to better manage their time on their cell phones and work tasks.
In summary, the Corporate App, offers features dedicated to professional communication, eliminating the need to switch between personal and professional apps. This helps employees stay focused, reduce distractions and better manage their time on their cell phones. If you are looking for an effective solution to promote conscious cell phone use at work, a Corporate App could be the answer to creating a more productive and balanced environment.
If you don't already have one Corporate App, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil.
Recognizing the importance of conscious cell phone use at work, we created an educational animation focused on guiding employees on appropriate practices.
Download the animation on the form and share it on your internal communication channels!
