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13/10/2023

Blue November in the company | Tips and free animation

The Blue November campaign is a global movement to raise awareness about men's health, focusing on the prevention and early diagnosis of prostate cancer. As well as the Pink October addresses breast cancer, Blue November aims to raise awareness about the risks of prostate cancer, as well as other health issues that affect men.

Check out this article on how to prepare a Blue November campaign using Corporate TV and the Corporate App.

In 2011, the Side by Side for Life Institute started the 'Blue November' campaign with the aim of raising awareness of the importance of early diagnosis of prostate cancer, the most common among Brazilian men after skin cancer.

According to data from INCA (National Cancer Institute), 68,220 new cases of prostate cancer and around 15 thousand deaths/year were diagnosed as a result of the disease in Brazil, for each year of the 2018/2019 biennium, which represents 42 men dying per day due to the disease and approximately 3 million living with it.

The importance of addressing this topic in the company

By addressing Blue November in internal communications, you will be playing a crucial role in promoting the health and well-being of all employees. Raising awareness about prostate cancer and other issues related to men's health is a fundamental step towards saving lives. Furthermore, by talking about Blue November, you will be demonstrating commitment to the health and care of employees. This creates a healthier and more supportive work environment.

Corporate TV and the Corporate App as internal communication channels in Blue November

Use communication channels Corporate TV It is Corporate App is an excellent option for Blue November actions because they allow you to reach employees in a comprehensive and effective way, providing important information about men's health in an accessible and engaging way. The combination of these tools offers the opportunity to transmit educational messages, promote awareness and encourage employee participation, thus contributing to the promotion of health and well-being within the organization.

With this in mind, we created 4 action tips using the Corporate TV and the Corporate App in addition to a complimentary animation on the topic that can be downloaded for free using the form below, check it out:

1. Information about prostate cancer prevention on Corporate TV:

  • Use the Corporate TV to disseminate important information about prostate cancer prevention, such as the importance of regular exams and risk factors.
  • Include complimentary animation in content to make information visually attractive and engaging.

2. Sending exam reminders through the Corporate App:

  • Through Corporate App, send personalized reminders to employees to schedule prostate exams and medical check-ups.
  • Promote courtesy animation as an additional resource to encourage employees to act proactively regarding their health.

3. Interviews with healthcare professionals on Corporate TV:

  • Produce interviews with doctors or men's health experts and display these interviews on Corporate TV.
  • During the interviews, discuss topics related to men's health, such as prostate cancer prevention, and highlight the importance of preventive exams.

4. Discussion forum on the Corporate App:

  • Create a discussion forum on Corporate App, where employees can share their experiences, ask questions and discuss issues related to men's health.
  • Encourage employee participation in the discussion, and promote complimentary animation as a source of additional information available in the application.

In conclusion, the Blue November campaign is a fundamental initiative to raise awareness among employees about the importance of men's health and the prevention of prostate cancer. The use of Corporate TV It's from Corporate App as internal communication tools it offers an effective way to disseminate vital information.


If you don't already have one Corporate TV (Digital Mural) or a Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!

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19/09/2023

Pink October in the company

The Pink October campaign is an international breast cancer awareness movement that takes place during the month of October. During this period, several countries come together to promote the importance of prevention, early diagnosis and adequate treatment of this disease that mainly affects women. And it is extremely important to work through internal communication.

See in this article the importance of addressing this topic in the company, and 4 action tips using internal communication channels. 

The Pink October campaign is marked by the use of the color pink in building lighting, events and in the promotion of activities that aim to inform the population about the need for self-examination, regular mammograms and healthy lifestyle habits that contribute to the prevention of breast cancer . Breast cancer is the most common form of cancer among women worldwide. In Brazil, one in eight women is diagnosed with this type of cancer. However, awareness and early detection can make a significant difference to survival rates.

Importance of Addressing Pink October in the Company:

Addressing Pink October in the company is extremely important, as this breast cancer awareness campaign is not just limited to the health of employees, but also reflects the organization's values of solidarity and social responsibility. By promoting debate and actions related to Pink October in the workplace, the company demonstrates its commitment to the well-being of its employees, encouraging prevention and self-care practices.

Furthermore, this approach contributes to strengthening team spirit and internal cohesion, creating a more empathetic and collaborative organizational culture. The company's active participation in Pink October not only disseminates vital information about women's health, but also reinforces its image as an entity that cares about the community and is willing to play an active role in promoting awareness and support for the cause .

Check out 4 action tips using Corporate TV and the Corporate App, check out:

1) Educational Messages: Use the Corporate TV to deliver educational messages about the importance of self-examination, regular mammograms and a healthy lifestyle. One of the options is to broadcast the animation we developed and it is available for download at the end of this article. You can also share informative articles, videos and infographics about the topic on Corporate App.

2) Testimonials and Inspiring Stories: At Corporate TV, share testimonials from employees or people close to you who have faced breast cancer. At the Corporate App, create a space for employees themselves to share their stories of overcoming or supporting the cause.

3) Events calendar: Keep employees informed about events and activities related to Pink October, such as lectures, workshops, walks, or fundraising actions. Provide dates, times and locations on the Corporate App to facilitate participation.

4) Challenges and Engagement: Create challenges and competitions in Corporate App related to Pink October. It can be a challenge to wear pink, take photos, or actively participate in events. Offer symbolic prizes to encourage employee engagement and participation.

Finally, the Corporate TV and the Corporate App are effective tools for promoting breast cancer awareness and supporting women's health. By adopting these technologies, we can share vital information, encourage early detection and support those facing this battle.

To help you communicate this important topic with your employees, we have prepared an animation that can be downloaded for free using the form below.

Remembering that, if you are already our customer, the animation is available in your account's content library.

If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!

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