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11/06/2025

Como mensurar o impacto do Digital Signage: dados que mostram resultado de verdade

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02/06/2023

June 3rd: Human Resources Professional Day

Human Resources (HR) professionals play an essential role in any organization, working tirelessly behind the scenes to ensure that human capital is valued and developed. Its importance goes beyond simply hiring and managing employees. HR Professional Day is celebrated on June 3rd, an important date created to recognize and value the work of these dedicated professionals.

Check out this article about the origin of this date, the importance of celebrating it and tips on actions to take in internal communication.

The emergence of HR Professional Day dates back to a significant date. On June 3, 1976, the International Labor Organization (ILO) established Convention No. 151, which deals with the protection of the right to unionize and labor relations in the public sector. This convention recognized the importance of HR professionals in developing fair labor policies and promoting social dialogue. Since then, June 3rd has been designated as HR Professional Day.

Why celebrate HR Professionals Day?

Celebrating HR Professionals Day is a way to recognize the relevance of this essential work. These professionals play a fundamental role in the development and success of companies. They are responsible for attracting, selecting and developing talent, as well as promoting organizational culture and caring for the well-being of employees. Its strategic action contributes to the sustainable growth of organizations and to the happiness and satisfaction of employees.

To celebrate this special day, here are three tips for actions that can be taken in internal communication:

Recognition and thanks: Use the Corporate TV and the Corporate Application to highlight the importance of the work of HR professionals in the company. Share testimonials from employees who had positive experiences with the HR team and highlight the results achieved thanks to their dedicated work. Also encourage employees to express their gratitude to HR professionals through the corporate app.

 

Dissemination of information: Use the Corporate TV and the Corporate Application to share relevant information about development programs, benefits, internal policies and career opportunities. Keep employees up to date with the latest news in the HR area and create communication channels so they can ask questions or provide feedback through the corporate application.

 

Recognition Panel: Create a digital recognition panel where employees can express their gratitude to HR professionals. Provide a space where employees can write messages of thanks, praise or personal stories about how the work of HR professionals has positively impacted their professional lives. Display these messages on Corporate TV (digital wall) or share them in a special section on Corporate App from the company.

Anyway, now that you’ve seen our tips, just get your hands dirty and put these tips into practice!

Finally, to you, HR professional, we congratulate you on behalf of the entire B2 Mídia team, for your dedication, resilience and exceptional skills. May this date be a moment of recognition and appreciation of your work, and may you always be remembered as professionals essential to the success of organizations and the advancement of the world of work.


If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!

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25/05/2023

The Potential of Artificial Intelligence in Internal Communication

Artificial intelligence (AI) has stood out as a promising technology in several sectors, and internal communication is no exception. In the area of internal communication, AI can be a powerful ally, helping your organization improve efficiency and productivity.


Check out in this article what artificial intelligence is, its application in internal communication and examples of AI tools that your company can adopt to obtain significant benefits. 

Also known as AI, Artificial Intelligence  refers to the ability of a machine or system to imitate human intelligence. It involves the development of algorithms and computer programs capable of performing tasks that normally require human intelligence, such as speech recognition, natural language processing, machine learning, and decision making.

Therefore, artificial intelligence (AI) has a significant impact on your organization's internal communication. It offers several opportunities and challenges to improve efficiency, collaboration and information dissemination within the company.

Discover below the benefits of applying Artificial Intelligence in internal communication:

1. Automated content generation

AI can be used to automatically generate content for Corporate TV and the Corporate App. For example, AI algorithms can create text, images, and videos based on provided parameters and guidelines. This speeds up the content production process and allows the delivery of relevant and updated information efficiently.

2. Task automation

AI can automate repetitive and routine tasks such as sending emails, scheduling meetings, screening resumes, and generating reports. This allows employees to focus on more strategic and higher-value activities, increasing team productivity.

3. Virtual Assistant (Chatbots)

Artificial intelligence technology has the ability to be used in the creation of chatbots, which are virtual assistants that have programming to answer questions and provide information. This application is extremely advantageous for companies that have a considerable number of employees or teams spread across different environments, as it makes it possible to improve communication, making it more effective, and increasing team satisfaction.

4. Data analysis and insights

AI can process large volumes of data and identify relevant patterns and insights. In internal communications, this can help monitor employee engagement, identify problem areas or identify opportunities for improvement. AI algorithms can analyze employee sentiment in surveys, internal forums or even corporate social media, providing a more accurate view of the organizational climate.

Now that you know some of the countless benefits of applying Artificial Intelligence to your work routine, we have put together a list of tools that you can use to further optimize your internal communication.

Discover 6 tools Artificial intelligence:

1. ChatGPT.ai

ChatGPT is a natural language model developed by OpenAI. It uses advanced artificial intelligence techniques to understand and generate responses in human language. ChatGPT is capable of responding to questions and commands in natural language, offering intelligent and natural responses.

When using ChatGPT in internal communication, there are several benefits. Firstly, it provides quick and accurate answers to employees’ questions and doubts. This can help optimize the flow of internal communication, avoiding delays and improving the effectiveness of information exchanges.

Additionally, ChatGPT can assist in content creation. It can generate ideas, suggestions and even assist in writing documents and communications. This can save employees time and effort, making it easier to produce quality content.

2. Midjourney.ai

This is an additional alternative that can prove valuable in improving your communication strategy and creating engaging content. MidJourney offers a variety of features, such as a responsive writing system and the ability to create custom images to enrich your posts across different business channels.

3. Beautiful.ai 

Beautiful.ai is an online platform for creating visually impactful presentations. With its variety of smart slide templates, you can create professional presentations in just a few minutes, even for users without advanced skills. This tool is extremely useful for internal communication in companies, allowing the efficient creation of presentations to share ideas, project updates, performance reports, business plans and much more.

4. Fireflies.ai

Fireflies is a voice and text communication tool that uses AI to record, transcribe, search, and analyze conversations in real time. With it, it is no longer necessary to spend time making notes for future use or sharing with the team. This tool is ideal for easily sharing meeting notes and required actions, saving time creating reports and ensuring all important information is recorded. Additionally, Fireflies helps monitor team productivity, providing insights into performance and effectiveness of internal communication.

5. SpeechText.ai

Speech Text is a versatile tool to convert speech to text instantly. In addition, it has a read-aloud function, allowing access to written content for people with visual impairments. Supporting more than 30 languages, it has high accuracy, with only 3.8% error rate on the words in its dataset. It can be used to transcribe interviews, medical data, analyze conference calls, transcribe podcasts, transform audio to text, create captions, and much more.

6. Crystal Knows.ai

Crystal is an AI tool that analyzes professional profiles, offering insights into personality and behavior. Using machine learning algorithms, the platform generates detailed profiles based on social media data, public information and online behavior. She provides tips on how to communicate with each person. By using this tool, users can create personality profiles that reveal information about their communication style, tone of voice, and language preferences. This is valuable for internal communication, allowing you to better understand colleagues' communication preferences and adapt your own way of communicating accordingly.

Artificial intelligence offers countless possibilities to improve internal communication in companies. From automating tasks to personalizing communication, AI tools are revolutionizing the way we connect and interact in the workplace. By adopting these technologies, you You must consider some challenges and precautions. It is necessary to ensure the privacy and security of employee data, as well as consider the impact on organizational culture and human interaction.


If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!

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