Digital Signage no varejo e seu impacto na comunicação visual
Difference between Corporate TV and Digital Mural
Making sure everything goes smoothly and as expected is a big challenge for small and large companies. And for this to happen, it is necessary to ensure that the message is transmitted and reaches all employees.
At first, it was common to use physical murals and printed paper to achieve this objective, but with the advancement of technology, this is no longer necessary, as today we can count on digital signage solutions such as Corporate TV and the Digital Mural. During strategy planning, the question may arise as to which tool will be suitable for your type of business.
Therefore, discover in this article the main difference between Corporate TV and Digital Murals.
Physically the two tools (Corporate TV and Digital Mural) are the same. These are TVs (or professional monitors) spread out in strategic locations within the company's physical environment, which transmit internal information to employees. When used strategically, they are great allies of Internal Communication and HR to work on topics such as employer branding and the employer engagement, these subjects being increasingly relevant to the results of organizations.
But then, what is the difference between Corporate TV and Digital Murals?
At the beginning, when Corporate TV emerged, it was used to transmit content similar to open TV programming. The content was produced in a more journalistic format, which generated a higher cost in addition to taking longer to produce.
Nowadays, there are still companies that use this type of content, but they are usually used for specific events and important dates. Over time, most companies ended up opting for basing the content of its channels on a Digital Wall format.
The digital wall, in turn, has the mission of transforming communications that were previously displayed on a physical wall into more interactive communications and, consequently, facilitating understanding. Your playlist features content such as, corporate indices, notices, animated layouts and it is also possible to make use of widgets.
The platform of B2 Media for example, it has countless widgets with different themes, such as birthdays of the month, traffic information, weather, news and much more. In addition to having several integrations, which makes life much easier for those managing the channel.
Nowadays we can say that there is no longer any difference between Corporate TV and the Digital Mural, since it is possible to use the same channel to transmit both types of content.
Therefore, combining the benefits of Corporate TV, combined with the practicality of the Digital Mural, will generate effective communication that will take your internal communication to another level, reaching the attention of stakeholders and ensuring greater productivity for all areas.
If you don't already have one Corporate TV (Digital Mural) in your company, or if you already have one but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
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Women's Day: What to do in the company?
Women's Day: Take advantage of this moment to impact and inform employees.
On March 8th, International Women's Day is celebrated. The date celebrates the many female achievements over the last few centuries, but it also serves as a warning about the serious gender problems that persist around the world.
Celebrating women's day in the company shows how much the organization cares about the role they play and how much the company is willing to contribute towards a better world.
So, check out this article for tips on what to do at the company on Women's Day!
O International Women's Day is a date that mobilizes the market and the corporate environment every year, and it is very common for campaigns end up becoming repetitive and uncreative, after all, giving employees beauty vouchers and flowers says very little about the real meaning of this day.
It is with this in mind that we have put together different tips that will help you plan more interesting activities, not only for women but also for men, as the objective of this date is to raise awareness among everyone about the role of women in today's society. Let's go:
Conversation circle
As mentioned above, the aim of March 8th is to raise awareness about various women's issues. This is why this suggestion, to organize lectures and conversation circles, is so necessary. Debating these issues provokes reflection among employees, of both sexes.
Before putting this initiative into practice, find out which topics the company's audience is most interested in.
To help you, here are some:
- Violence against women;
- Entrepreneurship and female leadership;
- Self-esteem and self-care;
- Female experiences;
- Motherhood and career;
- Inequality in the job market.
To make this debate even more interesting, invite a woman engaged with the chosen issue – a search on Linkedin, for example, can help you with this.
Although some topics are difficult, the idea is to make this moment light and comfortable for women, so keep the chat atmosphere and encourage the exchange of experiences.
Solidarity action
Supporting NGOs that help women is a very relevant action. There are several initiatives that promote incredible work, involving different women, in different situations. Search the surrounding area for the one closest to you and invite collaborators to understand and see the work of these institutions up close, this way, your donations will make even more sense.
After so many actions, giving a treat to the company's women is a way of immortalizing this special, different and enriching day. We have put together some gift ideas that will round off celebration campaigns with a flourish.
- Women's Book: Without a doubt, encouraging reading is always important and delivering a book is a different and intelligent action, which will encourage women in the company to create this enriching habit. Think carefully when choosing the book, we recommend that it be written by a woman, and that its theme be female experiences.
- Gifts: Put together a self-love kit with items such as bath essences, nail polish, mirror, moisturizer and essences…Here, you can use your creativity to put together a really cool gift.
“Self-esteem and female power” campaign
The idea of this action is to encourage women to work on their self-esteem, talking about what makes them incredible and strong. This activity can be done in different ways, one of them is:
- Set up a questionnaire and ask employees to send their answers and a photo;
- Make a compilation of these phrases and publish them in channels of the company's internal communication.
And speaking of communication channels, the Corporate TV is an excellent tool to use in your women's day campaign, as it reaches women from operations to senior management. If you use it as a communication channel, check out some tips on what to do using your TV:
Testimonials and stories
In addition to your professional life, how about looking for personal and inspiring stories from these women? Ask employees to send testimonials, such as: Remarkable experiences, great achievements…
You can share these stories in your Corporate TV It is internal application. Give format options for sending these materials (video or text), so everyone feels free to participate and also brings variations to the content.
Women's Day Special Recognition Program
Who remembers the time of letters and all the magic that existed in sending and receiving letters? How about adapting this idea to the screen? The idea here is to open a space for people to pay tribute to their co-workers, whether congratulating them on a job well done or sending a simple compliment. The cool thing about this action is that it does not generate costs, mobilizes the entire company and also engages all employees with the channel.
Well, now that you know how to celebrate Women's Day with a lot of creativity and awareness, it's time to get your hands dirty. We always like to remember that your objectives, budget and organizational culture they must always be aligned and linked with the celebration proposals.
Oh, and before you share these ideas with your team, we have two pieces of content for you: we created an exclusive pack with materials for you to use in your company or send to your employees and the Women's Day animation.
Download using the form below. We have prepared special content for you to share on your company's communication channels. Check out:
If you don't already have one Corporate TV in your company, or if you already have one but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
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