Como melhorar a comunicação interna para 2026
Valentine's Day and Digital Signage as a solution
On June 12th, Valentine's Day is celebrated in Brazil. The date was chosen by advertiser João Dória, in 1949, aiming to boost sales in the low season. The inspiration for creating this date came from Saint Valentine's Day, celebrated on February 14th in other countries, such as the United States. The objective was to create a special date for Brazilian couples to exchange gifts and declare their love, boosting trade during this period.
Check out this article for tips on actions to take on Valentine's Day in Internal Communication (corporate) and External Communication (marketing).
Celebrating Valentine's Day in a company's internal communication can bring several benefits. This celebration promotes a more welcoming and humanized work environment, where personal relationships are recognized and valued. By incorporating this special date into internal communication, companies demonstrate care and attention to their employees, strengthening bonds between them and encouraging a positive organizational climate.
We have listed 3 tips for actions to take on Valentine's Day in internal communication:
1. Messages of Love and Recognition: Use the Corporate TV to display messages of love and recognition among employees. Encourage them to share inspiring stories about their relationships or messages of gratitude to coworkers. This action will strengthen emotional bonds and create a positive work environment.
2. Interactive Games on the Corporate App: Create interactive games related to Valentine's Day on Corporate app. Challenge employees to answer questions about romantic curiosities, the history of famous couples or notable characteristics of relationships. They can participate and compete for special prizes, increasing fun and engagement among employees.
3. Romantic Videos on Corporate TV: Show romantic and inspirational videos throughout the day on Corporate TV. It could be a selection of scenes from romantic films, declarations of love from famous people or testimonials from successful couples. This action will create a romantic and motivating atmosphere, stimulating the creativity and productivity of employees.
In the case of the retail sector, The Digital Showcase offers significant advantages, such as greater visual attraction, content flexibility, interactivity, improved customer experience and the possibility of data analysis. These advantages can boost sales, strengthen brand image and provide a more engaging and personalized shopping experience.
See below 3 actions to do on Valentine's Day in the retail sector:
1. Special Promotions: Use the Digital Showcase to display exclusive Valentine's Day promotions. Offer discounts, gifts or promotions on products related to the date. This action will attract customer attention and increase sales.
2. Interactivity: Create a Digital Showcase interactive for Valentine's Day. Allow customers to interact with the showcase, answering questions, choosing products or creating their own love story. This will increase customer engagement with the brand and products offered.
3. Love Stories: Create a love story involving your products and display it on Digital Showcase. Use images, videos and text to tell an exciting and engaging story. This will arouse customer interest and curiosity, increasing the chances of sales.
Finally, as you saw in this article, both for Internal communication (using the Corporate TV or the Corporate App), as well as in External Communication in the case of Retail (using the Digital Showcase) O Valentine's Day is a very efficient date to engage and engage your target audience, creating a themed atmosphere and providing a modern and effective way to convey relevant messages.
To help you create an even more complete campaign, we have prepared an animation that is available for free, which you can download here in this article and promote on your channels.
Remembering that, if you are already our customer, the animation is available in your account's content library, at \VDS Gallery\Videos\Commemorative date.
If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
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June Green and technology as a solution for sustainability.
June Green is a movement that raises awareness among the population about environmental preservation and promotes sustainable actions throughout the month of June. Companies and organizations can take advantage of the initiative to encourage sustainable practices in their activities.
The adoption of sustainability actions is an increasingly urgent issue for companies. In addition to being a social responsibility, sustainable habits can bring financial and reputational benefits to companies.
With that in mind, check out this article how Corporate TV and the Corporate APP can be tools used to raise awareness and engage employees in relation to the environment.
The use of innovative technologies can bring several benefits to companies, especially when it comes to promoting sustainability. Two tools that have gained space in the market are the Corporate TV and the Corporate App, which offer significant environmental benefits to the companies that use them. Below, we highlight four of these benefits.
1. Rereducing the use of paper
A Corporate TV and the Corporate App allow companies to transmit updated information to employees, such as news, events, awareness campaigns and training, without the need to print pamphlets, posters or leaflets. This means less spending on paper, ink and other printing materials, as well as less waste generated by printing and disposing of these materials. Reducing paper use helps preserve forests and reduces greenhouse gas emissions associated with paper production and transportation.
2. Economyenergy omy
A Corporate TV and the Corporate App They can disseminate messages about the conscious use of electricity and other forms of energy, as well as saving tips. With this information, companies can encourage sustainable practices and reduce energy consumption in their facilities. Technological advances and improvements in energy efficiency have led to the development of lower energy consumption monitors over the years. Modern professional monitors are designed to be energy efficient, especially those that meet efficiency certifications such as Energy Star.
Here at B2 Mídia, the Corporate TV system allows you to remotely configure equipment, so that it can be turned off during idle times and automatically turned back on, using pre-determined schedules. In addition to increasing the durability of the equipment, it also shows employees that the company has coherence between speech and practice. After all, who has never seen TVs turned on in the company, even when there is no one else there?
3. Improved communication
A Corporate TV and the Corporate App improve communication between company and employees, making it more agile and effective. This keeps employees up to date with the latest news, policies and changes in the company, improving efficiency and productivity. Additionally, it reduces the need for unnecessary travel or in-person meetings, saving time and reducing greenhouse gas emissions.
4. Bigger environmental awareness:
The use of Corporate TV It's from Corporate App It can also help increase employee environmental awareness. It is possible to raise awareness among employees about the importance of preserving the environment by providing content about sustainability and environmental practices. To make things easier, we produced an animation about June Green and it is available for free download using the form below.
Ultimately, the Corporate TV and the Corporate App They are effective tools to promote sustainability and reduce the environmental impact of companies. By adopting these technologies, companies can reduce the use of paper, save energy, improve communication and encourage sustainability.
Thinking about everything, and to help you communicate this important topic with your employees, we have prepared this video that can be downloaded for free using the form below.
Remembering that, if you are already our customer, the animation is available in the content library at \VDS Gallery\Videos\Commemorative date.
If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
Continue reading