The role of organizations in professional development and retention of company talent.
In the 21st century, standing still NO is an option. Amidst constant and dizzying technological, economic and social changes, staying up to date is a race against time. Every day, a real brainstorming invades the market, completely sweeping away those who are resistant to change.
But is there a cake recipe for those who want to remain relevant? One thing is certain, to achieve this goal acquiring knowledge is essential. We can say that adaptability and continuous learning are the characteristics of the professional of the future, considering that processes evolve and many professions are no longer as we knew them.
According to the study The Global Learner Survey, developed by education giant, Pearson, 88% of people believe that education does not end at college, which reinforces the discourse that a university degree is no longer a guarantee of work. The research presents other interesting data:
Since concepts such as reframing and professional recycling are so widely applied, organizations begin to play an important role in this regard. Encourage employee development It brings great benefits, in the medium and long term, as it promotes the implementation of a career plan and encourages employee motivation. It must also be taken into account that the new generations are not adept at the culture of professional complacency, as they seek continuous growth and if they do not find it, they move on to the next challenge in another company.
How about we think about some actions that can be adopted by the Marketing and HR team, aiming to retain these talents and help with professional development?
• CONDUCT TRAINING
45% of professionals completed training offered by the employer or at events in their area. Encourage learning by holding periodic training. Use technology as your main ally, so both employees who are working in person and those who are working from home will be affected. Use and abuse of CI publicizing these events. An excellent suggestion is a corporate application like Worksphere, for example, a platform where it is possible to promote, schedule, carry out training and send notifications, access can be made via smartphone, tablet, PC or intranet.
• FIRM PARTNERSHIPS
46% of employees study on their own, seeking knowledge on the internet or in courses. In the educational area, a strong trend is distance learning. EAD brings several advantages, such as autonomy and flexible schedules, in addition to a wide range of courses that can please all tastes and budgets. Therefore, establishing partnerships with colleges and online platforms can be very beneficial for employees who are unable to be in the classroom.
• DISCLOSE TIPS
82% of professionals know that they need to improve their technical skills. Did you know that there are websites of respected educational institutions that offer free courses? You can suggest them to employees through articles, marketing emails and other tools, such as digital mural, therefore the boost is done quickly, effectively and sustainably. Maybe someone doesn't want to take an extensive course, but is available for short material that improves skills related to their role.
Free website suggestions:
USP: https://pt.coursera.org/usp
Bradesco: https://www.ev.org.br/
FGV: https://educacao-executiva.fgv.br/cursos/gratuitos
• PROMOTE AWARDS
72% of professionals plan to change careers at some point. Developing promotions and awards based on employee training is a motivational action and a way to have qualified professionals to fill vacancies that may cost more if you look for someone outside the organization. Don't forget to publish open opportunities for interested parties to register, via the app, for example. It is essential that results are measured.
Implementing professional development actions is quite a challenge, but it will bring many improvements. Let's face it?
