• 25/04/2023
  • Communication, Internal Communication, Internal Marketing, Videos/Animations

Yellow May: How to raise awareness using Corporate TV

Maio Amarelo: Como conscientizar as pessoas usando a TV Corporativa - B2 Midia

Yellow May is an annual campaign that aims to raise awareness among the population about the importance of traffic safety. With the use of Corporate TV (Digital Mural) and Corporate App, it is possible to reach a large number of employees quickly and efficiently, making it an important tool in promoting this campaign.

Check out this article for more about Yellow May and more effective ways to raise awareness using Corporate TV and the Corporate App:

Traffic is an issue of great importance around the world, affecting the lives of millions of people every day. Unfortunately, Brazil is one of the countries with the highest number of traffic accidents, which is why the May Yellow campaign was created in 2014, with the aim of raising awareness among the population about the importance of following traffic rules and practicing safety. defensive driving.

During the month of May, several activities are carried out to raise awareness among the population about the importance of traffic safety. These activities include advertising campaigns, lectures, awareness events at schools and companies, as well as educational blitzes on public roads.

Talking about Yellow May to the company's employees is very important, as traffic safety is an issue that affects everyone's lives, including employees who commute to work every day. In addition to strengthening bonds between company and employee.

The use of Corporate TV(Digital Mural) and Corporate App It is one of the most effective ways to reach your audience and ensure your message is delivered clearly and concisely. By using these means of communication, it is possible to create engaging audiovisual content, with impactful images and messages that catch people's attention and motivate them to act.

To raise awareness among employees about Yellow May using the Corporate TV (Digital Mural) and Corporate App, it is important to follow some tips:

Create informative and visually appealing content

When creating content for Corporate TV, It is important to keep the message clear and objective, with accurate and easy-to-understand information. Use images, videos and graphics to illustrate the content and make you more attractive. O Corporate App It can also be used to broadcast educational videos about road safety. Videos can be a powerful tool to raise awareness among employees about the importance of taking care when driving. One of the options is to display the animation we produced and it is available for free download in the form at the end of the article.

Use impactful messages

One of the simplest ways to use Corporate TV and the Corporate App is to send awareness messages about the Yellow May campaign. The content may include information about the causes of traffic accidents, safety tips, warnings about using cell phones while driving, among other topics.

Share data and statistics

Use data and statistics about traffic accidents to illustrate the importance of the campaign and show how small actions can make a difference.

Maintain viewing frequency

To ensure that the message is assimilated by employees, it is important to maintain the frequency of displaying the content on the website. Corporate TV.

In summary, the Corporate TV It is Corporate App They are a powerful internal communication tool and can be used to raise awareness and mobilize employees around an important cause such as traffic safety. By following these tips, you can create impactful and engaging audiovisual content that encourages employees to take action and helps reduce the number of accidents on the roads.


If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!

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