How is your relationship with consumers?
With the restrictions that the pandemic brought, many companies found themselves in a very negative scenario and had to look for other ways to continue their work. The corporate world was forced to adopt the home office, converting face-to-face meetings into video calls and understand the best way to continue communicating efficiently with your employees.
But what about the retail? How to keep consumers? And the number of sales? We know that the food sector did not suffer from the limitations of the pandemic, but other segments had to reinvent themselves and think of strategies to stay alive in the minds of their customers. customers.
The internet has been a great ally in reaching these consumers, and with a little creativity and boldness we see that it can be used in many different ways. Of course, the idea is not just to offer products, but to strengthen the brand and thereby retain and gain new customers. Let's see some strategies that brands are betting on to avoid losing space in the market:
Lives:
It may seem that lives are a bit saturated, but the secret to continuing to attract an audience to this type of content is to understand your target audience and be different. If you are a travel agency, for example, how about inviting an authority on the subject to talk about topics such as: Exchange, traveling alone, survival tips, etc. But, if you are a clothing store, you can give tips on conscious fashion, looks, organization and maintenance of pieces. Ideally, you should explore as much as possible all the possible themes that your segment allows.
Social media:
Social networks have always been on the rise and are fundamental for the marketing of any company, in any segment, and now they are even more important, that's where everyone is, so be present in all of them. But be careful, the content must be relevant and adapt to the chosen network. Set aside time with the communications team to think about ideas and understand the best type of content. A type of post that has been widely used are tips, in general, series, recipes, APPs... The important thing is not to deviate too much from the main focus, your product, ensure that they are always linked in some way with the chosen subject.
Communication with the public:
Explore different channels, maybe even one exclusive app, and provide a space for your audience to give feedback about the company and the product, quickly and without bureaucracy. This is the time to listen to them and think about improvements aimed at the future of the company. Consumers need to feel that the company cares about them and is working to improve their customer experience.
Adaptation:
Does your company not have a type of service that is now essential? So rethink whether it is time to implement it. Delivery and drivethru, for example, saved many companies, of all types, from restaurants to laundries and pharmacies. Always explore new ways to satisfy your customer, always respecting health guidelines.
These tips are also useful for the post-pandemic period, much of the learning we learned from this difficult time should remain, as they are ideas that worked. Now, to close, we have a bonus and very important tip: Pay attention to the agendas and trends that are happening in the world, position yourself and adapt your content.
