Learn how facial recognition can improve your customers' shopping experience.
We know that personalizing communication is very efficient in building customer loyalty, and with new developments in the world of technology, such as artificial intelligence that performs facial recognition, it is even easier to make a positive impact on the public's shopping experience.
Some innovations stand out more than others, and the facial recognition is one of them. A reality present in retail, which has countless possibilities to optimize processes and attract consumers to physical stores. Facial recognition is done through a webcam integrated into a digital showcase (professional monitor) and a system that stores and generates reports on some data, such as:
PROFILE
According to what is captured, the system can recognize the consumer's gender and an estimated age.
Having this type of information can improve target audience identification and improves product targeting and promotions. Imagine being able to customize what will be presented in your showcase? Certainly the assertiveness of campaign increase.
TIME IN FRONT OF THE TV
Your digital showcase Is it attractive or not? The time consumers spend in front of the TV can be counted, and this is a great way to improve content curation, identifying which ones retain the most attention from the public.
HUMOR
During the consumer's interaction with the showcase, it is possible to know their reactions, such as happiness, sadness or surprise.
CLIMATE
You can also customize your content according to the weather. On a warmer day, the offerings might change to ice cream or summer clothes, and on a cold day, coats and hot drinks or soups. This factor greatly influences the customer’s purchasing choice.
It is very important to remember that the installation location of a digital showcase for this purpose must be well thought out, so that all necessary data is captured correctly.
Functions like this can add a lot to your store, improve the experience and build customer loyalty.
To give your establishment a boost, count on B2 Mídia’s platforms and over 10 years of experience. We can boost your business! Contact us here.
