The power of digital signage in improving the consumer experience.
The arrival of new technologies on the market has the power to keep physical retail attractive to consumers, bringing innovation and entertainment to the point of sale. The idea is to transform existing and old processes into something more dynamic for the seller and the customer.
Digital signage has a strong impact on brand communication, as it can captivate the public and engage them, increasing the chances of sales much more. Check out this website statistic VCAGlobal:
• A digital storefront can generate an increase of up to 31.8% in your sales and increase the number of repeat buyers by 32.8%.
Data like these show us that consumers' purchasing decisions are increasingly influenced by their in-store experience, which is why investing in technological improvements for your establishment is a choice that adds a lot of value.
In addition to the digital storefronts, another technology that has proven to be important in attracting new consumers, are menuboards, an option that is constantly used by restaurants and fast foods, but don't think that this is a trend exclusive to the food industry, other types of retail segments are also appropriating this new feature to bring more dynamism to their menus.
Click here to learn about the advantages of a menu board.
It is also necessary to take into account that a good project depends on well-thought-out strategies, which range from the positioning of your showcase or menuboard to the choice of content that will appear on these screens. These decisions are very important, as they will impact the consumer and will influence your purchase.
Therefore, when making these choices, always ask yourself:
Who is my target audience?
What are the communication trends for my segment?
What content is essential?
What is the best way to manage this content?
Remember that it is very important to maintain the standard of communication and identity in all your points of sale, so, among your products, abuse videos and animations that help the consumer associate brand and product. Did you know that digital signage can increase brand recognition by up to 47.7%? This is because stores with video programming retain greater customer attention and for longer.
Have you assessed all your business needs and are interested in starting a digital signage project? If you still don't know much about these solutions, we can help you, contact us, we have much more to offer for your business, such as touch TV and facial recognition.
