Technology in favor of HR and communication professionals
Find out what a people manager's routine is like and discover tools that help your daily life
Human resources (HR) management is primarily responsible for managing employees within an organization and enhancing internal capital. “Its purpose is to select, manage and guide employees towards the company’s objectives and goals,” explained Luciana Oliveira, professor of management and business.
According to Luciana, quality of life at work directly affects all areas of life – such as social, personal behavior and even health. This directly influences productivity at work, not to mention employee dissatisfaction.
Among the list of priorities for this professional we can mention: developing and listing career plans in companies; analyze institutional strategies; prepare tactical and operational plans for recruitment, selection, evaluation and training of personnel; implement and evaluate workshops, courses and training related to personal and technical development; manage the potential of organizational processes; integrate the company’s sectors and so on…
However, the main priority in the opinion of HR consultant Patrícia Flores is people management. “I like to employ and develop them, I believe that we make people better by producing well,” he said.
This is where communication with employees comes in. Even with a routine scheduled via calendar and email notification, it is not always easy to juggle so many tasks. An example that can make a professional's life easier is Corporate TV, also known as Digital Mural, which allows effective communication with employees, digitizing all communications on the traditional mural.
The good thing about this is autonomy, as notices can be entered via the web. With this tool, you gain not only autonomy, but also time and practicality, as it is an online platform you can insert content remotely.
Another tool that is also made available by B2 Mídia is the application. This mechanism helps, for example, communication with employees who are or are not at the company's headquarters. Information in the palm of your hand and in real time, just like Corporate TV, content insertion is done in the same way. The benefits are:
- Speed: Greater agility and dynamics in the transmission of information. Write and publish your communications on your Digital Wall using our web tool in a matter of minutes.
- Standardization: From development to application of content at different display points, communication follows the same standard, regardless of the plant or sector where it is displayed. Excellent tool for companies with different plants, thus facilitating the centralization of internal communication.
- Economy: Reduce the use of paper and unnecessary travel. Who hasn't been frustrated by a communication that was sent and then changed due to some circumstance? Reduce comings and goings, changes to your Digital Wall are previewed in the system itself and can be changed quickly with just a few clicks.
- Attention: Considerable gain in employee attention retention: attract attention with dynamic content. Your communications come to life even more and attract even more attention when they are made in an animated way.
- Freedom: The communications team is independent from other areas in publishing and managing the data on your Digital Wall. Using the channels developed by the B2 Mídia creative team, your communications do not depend on other areas and can be sent to employees even faster.
- Segmentation: Information can also be segmented by plants or sectors, as long as each screen is connected to a player. You can give people access to take care of part of the programming schedule.
But, if, even with all these facilities, your company does not have the “arms” to generate this content, there are companies, just like B2 Mídia, that manage this for you. In the case of B2, a specialized team takes care of all the content that will be included in your schedule in a way that catches your employee's attention.
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