Internal communication is the communication effort developed by a company, agency or entity to establish channels that allow the relationship, agile and transparent, with the internal public and among the elements included in this audience (it is known that there are several internal public in an organization). Bueno, 2003
Internal communication: internal communication or IC, is usually applied by media professionals like Journalists, public relations, Marketing and even Human Resources.
The main strategy of this tool is to maintain effective communication between company and employee. The main goal is to keep collaborators engaged, that share of the company's surveys, avoid the famous "radio pawn", transmit messages clear, cohesive and the improvement in the work routine.