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¿Qué es comunicación interna?

Comunicación interna es el esfuerzo de comunicación desarrollado por una empresa, organismo o entidad establecer canales que permitan la relación, ágil y transparente, con el público interno y entre los elementos incluidos en esta audiencia (se sabe que hay varios públicos internos de una organización). Bueno, 2003

Comunicación interna: comunicación interna o IC, se suele aplicar por profesionales de los medios de comunicación como periodistas, relaciones públicas, Marketing y hasta los recursos humanos.

La estrategia principal de esta herramienta es mantener una comunicación eficaz entre empresa y empleado. El objetivo principal es mantener colaboradores comprometidos, que comparten de las encuestas de la empresa, evitar la famosa "radio de peón", transmitir mensajes claros y cohesivos y la mejora en la rutina del trabajo.

 

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