Much is said about internal communication in corporations and offices, but it is important that we know how much this subject should also be addressed in retail.
According to Annual Commerce Survey (PAC):
Not talking about IC applied to retail is failing to communicate with the majority of the Brazilian workforce and not taking advantage of the various benefits that it can bring to the company and employees.
Technology has been working in our favor, mainly through new features such as Corporate APPs who have played the role of communicate in an intelligent and modern way with employees, bringing a more intimate tone and building a partnership relationship even remotely, as may be the case with those who work from home, but thinking about large corporations, there are also employees who do not have a desk, a desktop computer (deskless), and also those who will rarely actually be in the store.
Keep Vivid organizational culture and a motivated team across several units, such as supermarket chains for example, it is a difficult task when CI does not play its main role: to reach these users. This is why mobile platforms have stood out, due to their ease of connection, diverse content possibilities with easy measurement of results and improved management of the HR and Communication areas.
Good Internal Communication in retail allows your employees to become more capable and feel part of the workplace, which consequently makes service to the end customer better, making them always choose the place where they see quality not only in the product, as well as service.
Visit the link below to check it out 4 benefits of investing in CI in retail:
