Did your employees not have the Home Office option? Find out how CI can help the company value them.
If your company is in a sector that provides essential services to society such as health, safety, supply, food and transport, you certainly could not lay off all your employees for the comfort and safety of working from home during the pandemic.
▷ Just 43% of companies adopted home office as their main work model, taking around 60% of employees to telework, according to research by the consultancy Betania Tanure Associates (BTA).
As for the staff who continue to go every day to factories, hospitals, pharmacies, supermarkets, or any other type of business, it is necessary to welcome and support them, ensuring not only new care with the necessary hygiene and safety measures, new formats in the space work environment that favors distancing, but also a transparent and permanent dialogue and communication that, in addition to informing, can attract and engage.
“We have carried out constant integrations with the team since the beginning of the pandemic, face-to-face briefings with the operational team and kept our bulletin boards and TVs always updated, in order to guarantee unique and effective communication.” He told Flávia Ferreira, Human Resources Coordinator at GEODIS, a world-leading transport and logistics company.
For those who stayed in the office
With teams working in person, digital murals they continued to be essential tools when communicating. In addition to contributing to the reinforcement of security measures, the channel is also a very efficient way of engaging these employees, through recognition actions.
“We named the entire team as 'Top Performance' for the month of March, an action that rewarded everyone with buttons saying “We Are All Heroes”, alluding to our slogan 'Logistics Heroes'. Because they remained working in person the entire time, always with a lot of determination and determination.” added Flávia.
Check below how explore your communication, making it work in favor of the company and employees, even influencing productivity.
Establish space for dialogue
It is not good to remain silent during a crisis, especially when there is a risk of layoffs or they are already happening. It is a priority to inform, but it is much more effective to open a space for dialogue with your employees, giving them the right to question and be clarified. Never leave someone without an answer even if you don't have one already defined. This will be positive to build a feeling of feeling respected and belonging at a particularly critical and important moment not only for the company, but for everyone. Value them.
Get your communication right
See below a survey on the use of Corporate TV in 2020
The choice is not for nothing, the same survey identified the main points of a company where there is greater circulation of people and are places where the digital wall can attract attention more than any other channel, with more visually dynamic information and quick updating . If you are curious to know where you can be most successful in choosing where to place your digital wall, it is most important to understand the behavior of your employees, but the research highlights the main ones: cafeterias, common areas, reception and even the corridors are the most strategic locations.
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One intelligent communication manages to offer a greater competitive advantage both for the business, to attract new talents from the market due to the reputation of being a good place to work, and by remaining useful and interesting for the employees themselves. In the end, communication is strategic to help and support different areas of the business to achieve their objective. Choose your resources carefully.
