The month of April is marked by Easter, which is a celebration of Jewish origin, but celebrated by most people regardless of religion.
The origin of the word Easter comes from the Latin “Pascha”, which derives from the Hebrew “Pesach/ Pesach”, which means “passage”. And it represents the freedom of the Israelite people from slavery.
Take advantage of Easter to generate engagement between company and employee.
If well explored, commemorative dates can bring great results for health actions. internal marketing and internal communication. At these times, employees are usually more willing to participate in the activities proposed by the company, which improves interaction and engagement between teams.
Check out this article for tips on how to promote Easter activities with ideas that We separated to celebrate Easter at the company.
1. Egg hunt
This type of action is very common in the face-to-face environment and can be done by companies that have 100% employees working in person. But did you know that it is also possible to do this digitally and include employees who work in a hybrid or remote format?
Just follow the steps below:
• Choose an internal communication channel, such as Corporate TV (Digital Wall) or Corporate APP, Intranet;
• Select some communications to “hide” these eggs;
• Ask employees to look for and note down which contents the hidden items are.
To encourage interaction, provide, depending on the available budget, a basket of chocolate or breakfast to give to employees who find the eggs. The rules for choosing who will be the winner can be customized as you prefer.
2. Solidarity Easter
Solidarity actions are always welcome! The tip is to create a partnership with an institution or NGO, where your company's employees can sponsor a child and present them with Easter eggs, for example. If the company has available time, invite the NGO to a video call so that it can talk about its purpose, so that employees can get to know it better. Remember to encourage employees to help, with clothes, shoes or food, this may vary depending on the institution's needs.
3. Drawing contest
How about including employees’ children in the game? Ask employees to draw their “dream Easter egg” with their children, and then send the drawings so that the communications team can upload them to the Digital Mural schedule and keep them running throughout the month of April.
4.Easter on Corporate TV
Finally, internal communication and internal marketing actions will only achieve the desired success if they are transmitted through a communication attractive, for this to happen, use and abuse the Corporate TV. Among the options for what can be done are:
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- Quiz about Easter;
- Message boards;
- Messages of hope;
- Fun facts about Easter;
- And you can also download the animation we produced and are making it available for free. Download the form below and share it on your communication channels.
If you don't already have one Corporate TV (Digital Mural) in your company, or if you already have one but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
