On 02/23/23 a major event took place at the Atlas Copco Group to celebrate the company's 150 years of history and so that he reached all employees in Brazil and Latin America, the Swedish multinational counted on the help of internal communication, Corporate TV It is Corporate Application, from B2 Mídia.
Find out more about the strategy used at the event:
In 2023 the Atlas Copco Group reached the 150-year mark and, as not all companies can achieve a feat like this, the company decided to hold a big event Online, to celebrate with your employees.
To help us tell this great success story, we invited Giovanna Caliope, a member of Atlas Copco's internal communications team, who is one of those responsible for managing the content of these channels there:
“It's not every year that a company reaches 150 years old, so we wanted to do something really big, that would catch people's attention, for this special date!
The event itself here in Brazil was a Live with our vice-president of the holding, broadcast to all our units in Brazil, Mexico, Argentina, Peru and Chile. We wanted to stop everyone to thank them for their commitment and work, making this date a great milestone.
In addition to Live, we also had a celebration in all locations with space decoration, cake and special gifts.
Our goal was for everyone to stop and watch and celebrate together, for everyone to feel included. This was the big driver of the event.”, explains Giovanna Caliope
According to Giovanna, with regard to Live, the initial idea was to hold a video conference on some event platform based on streaming, however, they realized that this alone would not be enough to reach all the different profiles of people who are part of the organization, since, in Brazil, the group has more than 1,500 workers, with around 30% of them in operational sectors and with little access to company computers or emails, so they could not leave this very important group of people out of this action.
The challenge was set: Make the event content not only attract attention and engage employees, but also reach 100% of them.
It was then that the Atlas Copco Group's internal communications team needed to enter the scene even more and act strategically, realizing that the ideal solution would be in the use of communication channels. Corporate TV It is Corporate App that the company already had with B2 Mídia, and they got it right!
Currently, the Atlas Copco Group has approximately four dozen points of Corporate TV, strategically distributed across 9 different units throughout the national territory, in addition to the Corporate App which is available to all employees and has an average monthly reach of 70% for the entire company.
Such channels were essential in disseminating information before and after the event, keeping employees from all sectors and units aligned regarding event news. It was through the union of these two internal communication platforms that it was possible to reach everyone.
A live celebration presented throughout Brazil and also Mexico, Argentina, Peru and Chile, took place through a third party production, contracted and managed by the Atlas Copco Group, generating a restricted link on YouTube.
This link was inserted by the internal communications team into the communication system. Corporate TV It is Corporate App of B2 Mídia and then a schedule was made in the system so that the conventional programming of the channels would be automatically paused and automatically replaced by the streaming of the event, minutes before its start
B2 Mídia: Giovanna, what was the process of programming the B2 Mídia system like?
Giovanna Caliope: “I found it calm. I spoke with the B2 Mídia technical support team who shared with me a very simple step-by-step guide. I didn't have any difficulties. As we had never done it before, there was that fear of 'is it really going to work?!', but we saw that it worked really well!”
What's more, according to Giovanna's feedback, the channels still ended up having an increase in the perception of relevance and interest in the contents on the part of employees, that is, in addition to achieving the main objective of using the channel to allow the 150th anniversary event to reach everyone, there was some gain in channel engagement rate with internal communication.
Check out below the best parts of the chat we had with Giovanna Calliope, from the Atlas Copco Group's communications team, about this entire experience:
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