On June 12th, Valentine's Day is celebrated in Brazil. The date was chosen by advertiser João Dória, in 1949, aiming to boost sales in the low season. The inspiration for creating this date came from Saint Valentine's Day, celebrated on February 14th in other countries, such as the United States. The objective was to create a special date for Brazilian couples to exchange gifts and declare their love, boosting trade during this period.
Check out this article for tips on actions to take on Valentine's Day in Internal Communication (corporate) and External Communication (marketing).
Celebrating Valentine's Day in a company's internal communication can bring several benefits. This celebration promotes a more welcoming and humanized work environment, where personal relationships are recognized and valued. By incorporating this special date into internal communication, companies demonstrate care and attention to their employees, strengthening bonds between them and encouraging a positive organizational climate.
We have listed 3 tips for actions to take on Valentine's Day in internal communication:
1. Messages of Love and Recognition: Use the Corporate TV to display messages of love and recognition among employees. Encourage them to share inspiring stories about their relationships or messages of gratitude to coworkers. This action will strengthen emotional bonds and create a positive work environment.
2. Interactive Games on the Corporate App: Create interactive games related to Valentine's Day on Corporate app. Challenge employees to answer questions about romantic curiosities, the history of famous couples or notable characteristics of relationships. They can participate and compete for special prizes, increasing fun and engagement among employees.
3. Romantic Videos on Corporate TV: Show romantic and inspirational videos throughout the day on Corporate TV. It could be a selection of scenes from romantic films, declarations of love from famous people or testimonials from successful couples. This action will create a romantic and motivating atmosphere, stimulating the creativity and productivity of employees.
In the case of the retail sector, The Digital Showcase offers significant advantages, such as greater visual attraction, content flexibility, interactivity, improved customer experience and the possibility of data analysis. These advantages can boost sales, strengthen brand image and provide a more engaging and personalized shopping experience.
See below 3 actions to do on Valentine's Day in the retail sector:
1. Special Promotions: Use the Digital Showcase to display exclusive Valentine's Day promotions. Offer discounts, gifts or promotions on products related to the date. This action will attract customer attention and increase sales.
2. Interactivity: Create a Digital Showcase interactive for Valentine's Day. Allow customers to interact with the showcase, answering questions, choosing products or creating their own love story. This will increase customer engagement with the brand and products offered.
3. Love Stories: Create a love story involving your products and display it on Digital Showcase. Use images, videos and text to tell an exciting and engaging story. This will arouse customer interest and curiosity, increasing the chances of sales.
Finally, as you saw in this article, both for Internal communication (using the Corporate TV or the Corporate App), as well as in External Communication in the case of Retail (using the Digital Showcase) O Valentine's Day is a very efficient date to engage and engage your target audience, creating a themed atmosphere and providing a modern and effective way to convey relevant messages.
To help you create an even more complete campaign, we have prepared an animation that is available for free, which you can download here in this article and promote on your channels.
Remembering that, if you are already our customer, the animation is available in your account's content library, at \VDS Gallery\Videos\Commemorative date.
If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
