Making sure everything goes smoothly and as expected is a big challenge for small and large companies. And for this to happen, it is necessary to ensure that the message is transmitted and reaches all employees.
At first, it was common to use physical murals and printed paper to achieve this objective, but with the advancement of technology, this is no longer necessary, as today we can count on digital signage solutions such as Corporate TV and the Digital Mural. During strategy planning, the question may arise as to which tool will be suitable for your type of business.
Therefore, discover in this article the main difference between Corporate TV and Digital Murals.
Physically the two tools (Corporate TV and Digital Mural) are the same. These are TVs (or professional monitors) spread out in strategic locations within the company's physical environment, which transmit internal information to employees. When used strategically, they are great allies of Internal Communication and HR to work on topics such as employer branding and the employer engagement, these subjects being increasingly relevant to the results of organizations.
But then, what is the difference between Corporate TV and Digital Murals?
At the beginning, when Corporate TV emerged, it was used to transmit content similar to open TV programming. The content was produced in a more journalistic format, which generated a higher cost in addition to taking longer to produce.
Nowadays, there are still companies that use this type of content, but they are usually used for specific events and important dates. Over time, most companies ended up opting for basing the content of its channels on a Digital Wall format.
The digital wall, in turn, has the mission of transforming communications that were previously displayed on a physical wall into more interactive communications and, consequently, facilitating understanding. Your playlist features content such as, corporate indices, notices, animated layouts and it is also possible to make use of widgets.
The platform of B2 Media for example, it has countless widgets with different themes, such as birthdays of the month, traffic information, weather, news and much more. In addition to having several integrations, which makes life much easier for those managing the channel.
Nowadays we can say that there is no longer any difference between Corporate TV and the Digital Mural, since it is possible to use the same channel to transmit both types of content.
Therefore, combining the benefits of Corporate TV, combined with the practicality of the Digital Mural, will generate effective communication that will take your internal communication to another level, reaching the attention of stakeholders and ensuring greater productivity for all areas.
If you don't already have one Corporate TV (Digital Mural) in your company, or if you already have one but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
