Making sure everything runs smoothly and as expected is a major challenge for small and large companies alike. And for that to happen, the message needs to be delivered and reach every employee.
At first, it was common to use physical bulletin boards and printed paper to achieve this goal, but with advances in technology, this is no longer necessary, since today we can rely on digital signage solutions such as Corporate TV and digital signage boards. While planning your strategy, you might wonder which tool is right for your type of business.
01So, discover in this article the main difference between Corporate TV and digital signage boards.
Physically, both tools (Corporate TV and digital signage boards) are the same. They are TVs (or professional monitors) placed in strategic locations within the company's physical environment, delivering internal information to employees. When used strategically, they are great allies for Internal Communication and HR to work on topics like employer branding and employer engagement, subjects that are becoming increasingly relevant to organizations' results.
So, what's the difference between Corporate TV and digital signage boards, then?
In the beginning, when Corporate TV first emerged, it was used to broadcast content similar to regular TV programming. The content was produced in a more journalistic format, which meant a higher cost and took longer to produce.
Nowadays, some companies still use this type of content, but it's usually reserved for specific events and important dates. Over time, most companies ended up choosing to base their channel content on a digital signage board format.
The digital signage board, in turn, aims to transform announcements that used to be displayed on physical bulletin boards into more interactive ones, making them easier to understand as a result. Its playlist includes content such as corporate metrics, notices, animated layouts, and it's also possible to use widgets.
The B2 Mídia platform, for example, has countless widgets covering various topics, such as employees with birthdays that month, traffic updates, weather, news, and much more. It also has several integrations, which makes life a lot easier for whoever is managing the channel.
Nowadays, we can say there's no longer really a difference between Corporate TV and digital signage boards, since it's possible to use the same channel to broadcast both types of content.
So, combining the benefits of Corporate TV with the practicality of digital signage boards will create effective communication that takes your internal communication to another level, capturing the attention of your target audiences and ensuring greater productivity across every area.
If you don't have a Corporate TV (digital signage board) at your company yet, or if you already have one but want to learn about our differentiators, contact us right now and become part of Brazil's most satisfied customer group!
