Where is your IC fault?
Have the knife and cheese on hand!
Sometimes your company's poor communication is not the fault of the team responsible for the area, but rather because of the tools it uses. You can have both in your favor: An excellent team with excellent features.
We have already talked about the characteristics of effective communication, check it out: The truth is that there is no formula for effective communication, but…
Internal communication should be considered a factor in strategy for a company and its internal public, it is an important stakeholder which should not be in the background.
IDENTIFY THE PROBLEM
If the CI (Internal communication) your company is not being effective, it's time to stop and do a general analysis, especially in the communication channels, which are essential allies for interactions and relationships to happen efficiently within the organization.
Failure in communication is not always linked to what was communicated and yes, as was communicated. For example, if you still use printed murals in your company, stop and answer: “Does this communication channel continue to generate the same results as 5 or 10 years ago!?” Your answer is probably no, and the justification for this is very clear: The speed and way in which people have access to information has not been the same for a long time.
BET!
Emails and newsletters are no longer attractive to employees. Technology advances daily, we have a range of options and it is time to invest in innovation and practicality, as our client Flexform, national leader in the chairs segment, did, replacing its old channels with Corporate TVs It is mobile platform.
These and many other digital solutions are the path to more agile and attractive internal communication. Bet on this “digital world” and count on B2 Mídia for it!
ASSESS THE STAKEHOLDER’S DESIRE
If you haven't yet adopted any of these tools in your company and feel unsure about their effectiveness, survey your employees about their channels and communication in general. We provide a survey model for you! Click here and check it out.
Also invest in quality content, there is no point in knowing the stakeholder, having good channels and the content being “weak”, we have an article with 4 indicators to evaluate content. Check it out here.
