Do your employees know your product?
In many moments, we find ourselves stuck in the movement of valuing only one of the groups involved with the company: the customers. Your behaviors, impressions and experiences have meaning and value, but the truth is that there is also another niche that must be taken into consideration: employees. influencers
That the employee experience it needs to be implemented in an assertive and beneficial way for everyone, you probably already know, and this is also a subject for another article,
however, today, the focus is on showing the importance of these people and their ability to make your business successful.
We are living in the “Age of Influencers”, where according to affinity, representation, posture and charisma, one person can only suggest so many others. Why would this be different in your company?
Internal influencers: get to know them
With an exquisite ability to relate to various people, every company has at least one influencer, who has an accessible, pleasant and charismatic way of communicating and is therefore able to reach co-workers with ease.
His positions and his friendliness make him heard, and able to influence the conversations around him, listening to opinions and suggestions, seeing reactions, understanding current issues and even promoting them. It will not always be all of these things at once, but in general terms, some of these characteristics should be present in whoever is chosen for this “role”, although it is common for this “position” to be occupied naturally, rather than selected. .
How can they help your business? influencers
By believing and understanding that the service offered by the company is really good, this influential employee will be convinced to make his colleagues also have this impression. Pawn radio will happen anyway, so why not use it to your advantage?
“They are essential both in the entrepreneurial brand and in the internal issue of engagement. Nothing like employees to promote our products, especially in this pandemic scenario, and take this to the external public”, says Angélica Rodrigues, Employee Experience coordinator at Air Liquide.
Combined with a good Internal communication that talks, explains and values what the employees themselves produce and carry out so that they understand the greatness of their services provided, this will be an effective way to boost your business. At the beginning of this year, we had the pleasure of speaking with Amanda Vergara, Communications Assistant at Royal Canin, an organization that applies this tactic with its internal audience, click here to watch.
Nothing less than employer branding INFLUENCERS
Employer branding is a marketing strategy that aims to encourage a positive perception of your brand in the market, only through employees. In other words, having one (or more) internal influencer who encourages their co-workers to be even more part of the organization's culture, will result in several employees understanding and promoting the company to everyone around them.
The fact is that human capital drives the corporate world, and no matter how perfect your Social Media team is, there is nothing more likely to drive good impressions than a worker who appreciates the place and what they work with.
