The new work concept
The hybrid work regime is a concept that is here to stay. According to the HR Trends Guide for 2021, developed by Catho, the forecast is that 41,88% of the hirings carried out during the year will be in a hybrid model.
Due to the pandemic COVID-19, working from home suddenly became mandatory and established new routines for a significant class of organizations. A challenging transition, but it turned out very well, bringing excellent results and reducing costs.
But what will happen to remote work when the new normal ends? Taking into account the evolution of vaccination rates, the relaxation of social isolation rules and the intrinsic need for activities that need to be in person, the HYBRID MODEL, bringing together the best of home office with the traditional face-to-face journey.
The hybrid work proposal, part of the chain AnywhereOffice (work anywhere), provides employees with autonomy and flexibility by being able to organize their routines and decide where they will go on their journey, whether in the office, at home or in coworkings. According to a study carried out by Robert Half consultancy with 1,500 professionals from different countries, 95% of those interviewed considered the hybrid model to be definitive in the job market.
Now, will the hybrid regime work for teams? CI? For sure! With technology as an ally, it is possible to have a quality hybrid CI. Let's find out how?
Get organized
Planning is the key to ensuring that no demand is lost in the home-office traffic. It is essential to consider which CI actions can be carried out remotely and which ones require or will be more successful if they are in person, as well as which issues need to be discussed “face-to-face” and those that can be easily resolved via email.
Maintain cultural fit
Keep the flame alive: the feeling of belonging. Even though you are not at the company every day, mission, vision and values must be within you. This is the only way to convey a captivating CI to other employees.
Invest in digital tools
Remember Catho’s Trends Guide? So it is! He points out that social networks and corporate APPs such as Worksphere were indicated as the main connection between companies and employees in 2021, with a membership of 51,34%. In addition to being effective, digital channels can be managed and accessed from anywhere, enabling flexibility and accessibility.
Encourage remote actions
Using resources wisely is the path to successful CI. Promote training, lectures and online chats, so you can reach employees regardless of where they are. Topics such as well-being, ergonomics and financial health can be very interesting to discuss. Oh, and encourage creativity! Transform the newspaper wall into a digital wall, develop games in the APP based on the company's principles. Innovate. How about a remote happy hour?
Persist in good practices
In a team that is winning, they don't change, they improve. Don't abandon the classic Corporate TV, integrate. Integrating channels is a great option to ensure content harmony, and if you need help with this, call B2 Mídia! Continue promoting in-person actions, commemorative dates and cool events that were produced. The secret is in publicizing these events to ensure public participation.
