The Pink October campaign is an international breast cancer awareness movement that takes place during the month of October. During this period, several countries come together to promote the importance of prevention, early diagnosis and adequate treatment of this disease that mainly affects women. And it is extremely important to work through internal communication.
See in this article the importance of addressing this topic in the company, and 4 action tips using internal communication channels.
The Pink October campaign is marked by the use of the color pink in building lighting, events and in the promotion of activities that aim to inform the population about the need for self-examination, regular mammograms and healthy lifestyle habits that contribute to the prevention of breast cancer . Breast cancer is the most common form of cancer among women worldwide. In Brazil, one in eight women is diagnosed with this type of cancer. However, awareness and early detection can make a significant difference to survival rates.
Importance of Addressing Pink October in the Company:
Addressing Pink October in the company is extremely important, as this breast cancer awareness campaign is not just limited to the health of employees, but also reflects the organization's values of solidarity and social responsibility. By promoting debate and actions related to Pink October in the workplace, the company demonstrates its commitment to the well-being of its employees, encouraging prevention and self-care practices.
Furthermore, this approach contributes to strengthening team spirit and internal cohesion, creating a more empathetic and collaborative organizational culture. The company's active participation in Pink October not only disseminates vital information about women's health, but also reinforces its image as an entity that cares about the community and is willing to play an active role in promoting awareness and support for the cause .
Check out 4 action tips using Corporate TV and the Corporate App, check out:
1) Educational Messages: Use the Corporate TV to deliver educational messages about the importance of self-examination, regular mammograms and a healthy lifestyle. One of the options is to broadcast the animation we developed and it is available for download at the end of this article. You can also share informative articles, videos and infographics about the topic on Corporate App.
2) Testimonials and Inspiring Stories: At Corporate TV, share testimonials from employees or people close to you who have faced breast cancer. At the Corporate App, create a space for employees themselves to share their stories of overcoming or supporting the cause.
3) Events calendar: Keep employees informed about events and activities related to Pink October, such as lectures, workshops, walks, or fundraising actions. Provide dates, times and locations on the Corporate App to facilitate participation.
4) Challenges and Engagement: Create challenges and competitions in Corporate App related to Pink October. It can be a challenge to wear pink, take photos, or actively participate in events. Offer symbolic prizes to encourage employee engagement and participation.
Finally, the Corporate TV and the Corporate App are effective tools for promoting breast cancer awareness and supporting women's health. By adopting these technologies, we can share vital information, encourage early detection and support those facing this battle.
To help you communicate this important topic with your employees, we have prepared an animation that can be downloaded for free using the form below.
Remembering that, if you are already our customer, the animation is available in your account's content library.
If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
