The more technology develops and evolves, the more it gains space in our lives, bringing changes and benefits. In communication, it is no different, as the use of technology increasingly tends to bring solutions that improve productivity and generate greater results.
We have separated 3 technology tips for you to implement right now in your communication, check them out:
Corporate Blog
A corporate blog is a super interesting strategy, relatively easy to manage and effective when it comes to maintaining a communication with your company’s internal and external audiences. This is because there you can publish not only about your company, your products and events, but also about topics that are relevant to your customers.
Therefore, this becomes a strategy that allows you to better explain the purpose of your company and the solutions it provides, in addition to contextualizing how it connects with the market universe in which it operates and positioning yourself as experts in this environment. .
Internal communication channels
Also the channels internal communication systems must be planned carefully, a company with dialogue between areas and greater possibility of engagement and suggestions from employees becomes a more dynamic environment.
So, think of ways to communicate in a light and (why not?) fun way with the people who work there. This can be done through your own portal, email, corporate TV or even internal videos.
Bet on videos and animations
More and more people are choosing to watch a video instead of reading the same content, this strategy has grown and changed in a variety of ways, in order to adapt to different scenarios and purposes. Therefore, the use of audiovisual tools is super important.
According to a survey carried out by Ipsos, in the city of São Paulo, 67% of the population states that they prefer this type of media rather than static communication. This is because the brightness of the screens attracts more people's attention. Therefore, corporate communication is no different, communications made on corporate TV screens are much more effective.
Have you noticed how corporate communication combined with technology can greatly contribute to the consolidation of your business? Here at B2 Mídia we have the communication solutions your business needs, get in touch and find out more.
