Electronic mail is used by 90% of Brazilian companies. Know other means of communication for managing people
A survey carried out by the Base Social and Digital Communications company, in April 2016, led to the conclusion that the communication channel used by the companies is still being used by electronic mail. The investigation was carried out digitally, involving 520 companies throughout the Brazilian territory.
With this result, the investigation indicates that according to experts, the cause of the mail box is numerous problems that go from losing time in accessing it, to electronic mail defects, how to save all files in one function or a company.
“When the urgent declaration is inefficient”, this is the opinion of the production radio network assistant Mariana Fridman Boa Nova. Cassie Arina, a reporter for the Mogi newspaper, considers that electronic mail is the document that is still used. “Cayó as people, it’s important to maintain a level”, I say. At the company where Mariana and Cassie work, they communicate with managers via Skype.
As internal communication tools in the best Brazil, the investigation can help alleviate the opinion of Beatriz Patrice, responsible for internal communication for Latin America and Unisys global company services and technology solutions information. According to Patrice, members of companies via electronic mail are produced at a low cost, easily absorbed and have an impact on the objective public and mainly because of the tools to insert themselves into the daily lives of people as something essential for their work. She explains that other and more effective communication tools in practice, ending up gaining in traction, speaks of some developer-who has a certain “hardness” to go in search of information – or the cause of leaders who still come from a social intranet or a corporate television as a distraction and not as a work tool. “We have a very rigid culture in Brazil, which the developer must always focus on work. Therefore, it is a question that we have to change, “says Beatriz.
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92.5% of the interviewed companies use electronic mail, but it is incredible at that time the effectiveness of the tool that was used on the 43%. It's pretty bad if compared to the Corporate Social Network, which is present in something more than 29% of companies, where the effectiveness of the 100% scam, as well asor corporate TV, the tablón and the Intranet. The market news, which fell into the taste of 14.8% of the surveyed organizations: the mobile applicationl, demonstrated an efficiency of 75%. The herramienta is known, for its practicality. Employees will be updated at any time and in any place through reports on their smart phone.
The survey indicates that the departments that execute internal communication in 40.8% of cases are the Internal Communication Department. So marketing is in the 20.3% of cases, the contractors are in the lower part of the herd 1.5%, HR with 17.6% and 19.7% are communications that do not have an industry or person responsible.
