Internal communication plays a crucial role in the success of any organization and one of the most powerful tools that companies have at their disposal to improve their results is Corporate TV.
Check out this article about the importance of Corporate TV in the company and four tips for the successful implementation of this tool.
A Corporate TV is one of the many possibilities that digital signage offers, and as the name suggests, they are “televisions” positioned in strategic locations within the company, with the aim of disseminating internal communication, also reaching that important portion of employees who do not have frequent access to other CI channels, generating more engagement among employees, strengthening organizational culture, promoting cash management, reducing turnover, among many other benefits, such as:
According to research carried out by the British magazine The Economist, titled “Communication barriers in the modern workplace” (Communication barriers in the modern workplace), it was noted that the lack of clear communication causes failures and problems that directly affect the delivery and health of employees, thus also affecting the company's financial results.
Therefore, we can consider that the most appropriate solution to avoid such problems is to invest in communication channels that deliver all the solutions your company needs, and use the Corporate TV It is a very efficient way to achieve these goals.
Now that you know the advantages that this powerful tool can offer you, we have prepared 4 tips so you can implement Corporate TV in your company:
1. Establish the channel’s objective
An internal communication channel without a clear and well-defined objective is unlikely to be successful, therefore, defining the objective that the Corporate TV will have in your company is certainly the most important initial step.
When defining your channel's objective, confirm that it is Of course, if really aligned with purposes and needs of the company and whether there are ability to measure results (before and after).
Don't leave aside a minimally adequate amount of time for the channel to mature within your company's ecosystem.
2. Invest in relevant and interactive programming
Without attractive content, your project is likely not to bring the expected results. For example, very long texts will not be read, so images and videos are ideal, interspersed between corporate content and information such as traffic news, weather forecasts and curiosities.
Also invest in personalized content, such as birthdays of the day and the company. Another very relevant point is the possibility of integrating your Corporate TV system with other systems in your company where certain information already exists, for example a CRM, an ERP, an Intranet, an indicator platform, among others.
O B2 Mídia software is prepared to help you with this.
3. Set suitable locations
In addition to good content, the location of the screens is a crucial point so that the Corporate TV reach the collaborator.
In general, places with so-called “forced waiting” or even common areas such as the cafeteria, coffee machine, administrative area are the most suitable, but many others may exist.
B2 Mídia offers consultancy for projects, with a local visit to help you define the locations and the ideal size of the monitors.
4. Pay attention to channel management
Choosing well-qualified professionals to assist in project management is also essential to avoid surprises in the future.
In addition to the communication area, sectors such as human resources and information technology can and should also contribute to the integration of information and the enhancement of the content displayed.
It is also interesting to allow other collaborators to suggest topics for TV. This will help with their motivation and involvement with the channel and communication in general.
A B2 Media stands out in the market for offering a complete service Corporate TV that covers all aspects, providing our customers with a 360º experience.
Starting with specialized consultancy, we suggest ideal locations, determine screen sizes and manage all logistics. Our team also takes care of the installation and offers face-to-face support throughout the country, ensuring impeccable operation.
In addition, we also offer content production and management services, ensuring that your message is delivered effectively and impactfully to all employees.
We offer a complete and comprehensive service that takes care of every detail to ensure the success of your Corporate TV in your company.
Contact us right now and come and be part of the group of most satisfied customers in Brazil!
