Como melhorar a comunicação interna na empresa
Yellow May: How to raise awareness using Corporate TV
Yellow May is an annual campaign that aims to raise awareness among the population about the importance of traffic safety. With the use of Corporate TV (Digital Mural) and Corporate App, it is possible to reach a large number of employees quickly and efficiently, making it an important tool in promoting this campaign.
Check out this article for more about Yellow May and more effective ways to raise awareness using Corporate TV and the Corporate App:
Traffic is an issue of great importance around the world, affecting the lives of millions of people every day. Unfortunately, Brazil is one of the countries with the highest number of traffic accidents, which is why the May Yellow campaign was created in 2014, with the aim of raising awareness among the population about the importance of following traffic rules and practicing safety. defensive driving.
During the month of May, several activities are carried out to raise awareness among the population about the importance of traffic safety. These activities include advertising campaigns, lectures, awareness events at schools and companies, as well as educational blitzes on public roads.
Talking about Yellow May to the company's employees is very important, as traffic safety is an issue that affects everyone's lives, including employees who commute to work every day. In addition to strengthening bonds between company and employee.
The use of Corporate TV(Digital Mural) and Corporate App It is one of the most effective ways to reach your audience and ensure your message is delivered clearly and concisely. By using these means of communication, it is possible to create engaging audiovisual content, with impactful images and messages that catch people's attention and motivate them to act.
To raise awareness among employees about Yellow May using the Corporate TV (Digital Mural) and Corporate App, it is important to follow some tips:
Create informative and visually appealing content
When creating content for Corporate TV, It is important to keep the message clear and objective, with accurate and easy-to-understand information. Use images, videos and graphics to illustrate the content and make you more attractive. O Corporate App It can also be used to broadcast educational videos about road safety. Videos can be a powerful tool to raise awareness among employees about the importance of taking care when driving. One of the options is to display the animation we produced and it is available for free download in the form at the end of the article.
Use impactful messages
One of the simplest ways to use Corporate TV and the Corporate App is to send awareness messages about the Yellow May campaign. The content may include information about the causes of traffic accidents, safety tips, warnings about using cell phones while driving, among other topics.
Share data and statistics
Use data and statistics about traffic accidents to illustrate the importance of the campaign and show how small actions can make a difference.
Maintain viewing frequency
To ensure that the message is assimilated by employees, it is important to maintain the frequency of displaying the content on the website. Corporate TV.
In summary, the Corporate TV It is Corporate App They are a powerful internal communication tool and can be used to raise awareness and mobilize employees around an important cause such as traffic safety. By following these tips, you can create impactful and engaging audiovisual content that encourages employees to take action and helps reduce the number of accidents on the roads.
If you don't already have one Corporate TV (Digital Mural) or Corporate App in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
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Ideas for actions to do on Labor Day + Free animation
Labor Day is a commemorative date in honor of the labor and social achievements of workers throughout history. It is celebrated in many countries around the world, including Brazil, always on May 1st.
Check out this article for more about the history of this day, tips on how to celebrate in the company and as a bonus, download a free animation that can be used on your Corporate TV to honor your employees.
The history of Labor Day dates back to the end of the 19th century, when a labor movement in Chicago, in the United States, fought for better working conditions and an eight-hour working day. On May 1, 1886, countless workers held a nationwide general strike, calling for these demands.
However, the strike ended in violence when several workers were killed and many others were arrested or injured. The event became a milestone in the fight for labor rights.
Likewise in Brazil, Labor Day was officially established in 1925 by President Artur Bernardes. Since then, the date has been celebrated annually as a day of tribute to workers and their struggles for better working conditions, fair wages and social and labor rights.
Labor Day is an important date that recognizes workers' achievements and struggles for better working conditions and social and labor rights. It is an opportunity to reflect on the progress made and the future challenges that need to be faced.
Furthermore, it is also an excellent opportunity to take actions and awaken a sense of belonging and increase employee engagement.
With this in mind, we have selected some internal marketing tips to put into practice in your company, check them out:
Host a party: Host a party for your employees. It could be lunch, a picnic or happy hour. This will give them a chance to get together and celebrate together.
Take the opportunity to reward your employees for their hard work and dedication throughout the year. You can offer cash prizes, bonuses or even a certificate of recognition.
Offer a wellness day throughout the workday, consider offering wellness services to your employees, such as massages, yoga or meditation. This can help them relax and recharge their batteries.
And how about using technology to facilitate actions? Check below tips on what to do using Corporate TV and Corporate APP:
Host a photo contest: Ask employees to submit photos related to work or their daily routine, and display the best photos on Corporate TV and in Corporate app. This can be a great way to engage and encourage employee participation.
Share success stories: Use the Corporate TV and the Corporate App to highlight success stories from employees or departments within the company. This can inspire and motivate other employees to try harder and work harder.
Host a quiz: Create a fun, work- or company-related quiz and invite employees to participate via Corporate App. Display the correct questions and answers in Corporate TV.
Finally, you can broadcast a message from leadership live to all branches and areas of the company through Corporate TV, as did the Atlas Copco Group at its event celebrating the company's 150th anniversary.
Check out the success story in full here!
Download the animation for free using the form below.
If you don't already have one Corporate TV in your company, or if you already have one, but want to know our differences, contact us right now and come and be part of the group of most satisfied customers in Brazil!
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