How to implement CI channels in different areas and the precautions to take
Assertive communication, gains in productivity, motivational stimulus, reduction in rates of turnover, cultural fit and increased belonging. These are just some of the countless benefits that Internal Communication channels bring to organizations. Indeed, CI has never occupied such a strategic place. After all, how to harmonize mission, vision and business values with employees in a pandemic scenario like the one we are experiencing? Even with the improvement due to vaccination, this moment taught us a lot about the importance of this area.
With the adoption of mixed work regimes, challenges like this will become even greater. How to join the collaborators of the three modalities (in-person, home office and hybrid) in order to promote a cool organizational climate, for example?
The solution lies in CI channels. According to the research called “Trends”, which talks about the panorama of Internal Communication in Brazil for 2021, carried out in partnership by the Ação Integrada and SocialBase teams:
Adaptability is the word of the moment. It is necessary to understand the new reality and use technology as an ally to transform processes and tools, keeping employees in unity, even geographically separated. The first step towards this goal is to rethink CI channels and their reach. Are you ready?
In-person teams: At first it seems that it is not so necessary to pay more attention to those who are already in the company, but the truth is that employees in this modality need to be reminded. A Corporate TV and the Digital Mural (a descendant of the wall newspaper) are great options for communicating with this audience, as they make information attractive and accessible through screens installed in strategic points, such as cafeterias and common areas.
Teams in Home office: Corporate APPs are a trend. VHave you ever heard of Worksphere? Through it, you can publish photos, announcements, carry out training, do research, view salary and vacation history, pay slip... In short: provide belonging even for those who are working from home, as it is accessible via smartphone, tablet, or PC , with intranet functionality. Now it's easier to keep the team at home in tune, right?
Teams on a hybrid journey: For this employee who works double shifts, it is essential to maintain the integration of CI channels. TV calls that direct to the corporate application can help. The challenge for this employee is to remain in balance.
But what precautions should we take when adopting multiple CI channels?
- Planning – Make a communication plan, scheduling: what, where and when will be broadcast.
- Management – Pay attention to administration and maintenance. All channels need to always be updated and supplied with good content.
- Alignment – It is essential that all channels speak the same language.
- Measurement – “What can be measured can be improved”. Peter Drucker
By monitoring indicators, you will be able to monitor engagement and know which improvements should be applied.
That's it! Initiatives like this will ensure that CI continues to be successful and that the company continues to move towards its goals, in addition to reinforcing its organizational culture. Let's start?
