Main challenges in the services sector
The PAS (Annual Services Survey), carried out by IBGE, showed us that the services sector has expanded in Brazil. With a growth of 1.2% across all industry segments in September 2019 and an increase of 4.8% in tourism, we see that this sector promises to heat up the market.
However, even with positive data, the services sector faces some challenges, which can be overcome. Let's see which ones and how we can overcome them.
Due to the number of people exposed and involved in some activities, maintaining excellence and quality in the delivery of these services is not an easy task, after all, as standardize the actions of the entire team, often external? Unlike products, in the services sector, the customer feels any mistake. See an example:
When deciding to buy a trip, the consumer goes to an agency, where they hope to answer questions, learn about the service and become a customer. But, if the attendants are not trained to offer the service that this consumer expects, it will be difficult for them to close a deal and it will directly affect their perception not only of that establishment, but also of the brand.
How to solve:
- Keep your employees trained to better understand the service and serve with empathy and sensitivity;
- Investing in CI to keep your company’s expectations and values aligned;
- Organize your communication channels It is service so that they are always in readiness;
- Carry out periodic research to understand which points still require improvement.
Segmenting consumers just by basic data is no longer a strategy for any sector. Today, it is essential to work with specific personas, knowing in depth the profile of the dominant public in your segment, to guarantee the success of sales campaigns.
How to solve:
- Carry out an in-depth study of which public want to achieve;
- Identify the needs of this audience;
- Create specific campaigns to analyze the results of these studies.
It is clear that the services sector suffers a little more from seasonality, which, unlike products, is purchased most of the time, without feeling the differences between the times of the year. Each segment has its own period, so it is important to find out and compare the low phases of your business.
How to solve:
- Plan your year completely;
- Run special campaigns for these times;
- Organize costs to overcome the effects of low seasonality
Each organization must interpret these tips in a different way, after all, everyone knows their obstacles. Take the opportunity to better understand your business and suffer less from the challenges that may arise in the services sector.
